Members Kiwiburger Posted April 20, 2006 Members Share Posted April 20, 2006 It seems to me that the record industry have devised some extremely clever schemes to make sure that I don't buy their products. Here are some of them: 1 - Always pee on the people who rush to buy the album as soon as it is released. Make sure that you release the same album 3 months later, with extra bonus tracks. Do this often enough, and everyone will realise how crazy it is to buy the album when first released. Condition them so that they know they have to wait at least 3 months, otherwise they miss out on all the extra goodies. 2 - Make the CD/DVD cover out of cheap cardboard. This ensures that the goods are well and truely shop spoiled before you get to see them. While all the other CD/DVD's in the rack are in normal plastic cases - your's will stand out in all it's shabby dog-eared glory. Make sure your potential customers go to several shops, hold you product in their hands while they maul it a little more, before putting it back. This is a really smart move! It helps them make up their mind that the cheaper version with the bonus material can't be that long away ... 3 - Always release a video to market your product, but whatever you do, don't include it on the DVD. For example, U2's Vertigo - great video. But you can buy several U2 DVD's that appear to have a version of Vertigo, but are just crappy live performances. This is really smart marketing - because it really reinforces the idea that if you wait long enough, the cheaper DVD with the plastic cover will finally be released with THAT video - as the extra bonus material. Whoever said that U2 weren't marketing geniuses? 4 - Pornographic album art. Great idea. Scares away at least a third of your potential market. I'm sure there are many other equallly effective ways of reducing your share of the market. Any other good ones? Link to comment Share on other sites More sharing options...
Members paulodumb Posted April 20, 2006 Members Share Posted April 20, 2006 One thing that REALLY REALLY irks me is when I buy a CD and it's got DRM on it so I can't rip the tracks to listen to on my mp3 player. When they do that, it's like they want me to just pirate it illegally. Why should I pay for something I'm not even able to listen to how I want to? Link to comment Share on other sites More sharing options...
Members Kiwiburger Posted April 20, 2006 Author Members Share Posted April 20, 2006 Ah yes - pure genius that one. Totally pisses of the potenial buyer. Does nothing to stop the pirate from taking an analog copy and then cloning it as often as he likes. Just brilliant. Link to comment Share on other sites More sharing options...
Members Johnny Storm Posted April 20, 2006 Members Share Posted April 20, 2006 The only thing that keeps me from buying new CDs is the high retail price. Link to comment Share on other sites More sharing options...
Members amplayer Posted April 20, 2006 Members Share Posted April 20, 2006 No 1:Make sure that only one or two tunes on the entire CD are any good. Make the rest of them as boring and drab as humanly possible. Force the consumer to buy the whole CD if they want the one or two cool tunes on it. Link to comment Share on other sites More sharing options...
Members Kiwiburger Posted April 20, 2006 Author Members Share Posted April 20, 2006 Not to forget the brilliant strategy of Sony - add a computer virus to the audio CD. The worldwide attention to this is bound to reduce CD sales for a while - until people forget. Link to comment Share on other sites More sharing options...
Members Anderton Posted April 20, 2006 Members Share Posted April 20, 2006 And let's not forget the genius who came up with DualDisc! "Well, maybe it will play in your CD player, maybe not...and if it doesn't, you seriously don't expect to be able to return it, do you?!?" Link to comment Share on other sites More sharing options...
Members Anderton Posted April 20, 2006 Members Share Posted April 20, 2006 Oh, and here's another way to kill record sales: You buy a "digital remastered" version of a favorite LP that's all scratched up, only to realize that "remastering" consists of compressing the living crap out of it and boosting the treble. Link to comment Share on other sites More sharing options...
Members Anderton Posted April 20, 2006 Members Share Posted April 20, 2006 Ohh, I'm on a roll now... Another way to kill record sales is to make sure that no radio outlet can play anything other than a few recordings, specifically, ones where the record label spent obscene amounts of money so they need to recoup their investment. Those are the kind of recordings that are sure to wow the public! Link to comment Share on other sites More sharing options...
Members Will Chen Posted April 20, 2006 Members Share Posted April 20, 2006 Originally posted by Anderton Ohh, I'm on a roll now...Another way to kill record sales is to make sure that no radio outlet can play anything other than a few recordings, specifically, ones where the record label spent obscene amounts of money so they need to recoup their investment. Those are the kind of recordings that are sure to wow the public! Boy ain't that the truth. Link to comment Share on other sites More sharing options...
Members ZED Posted April 20, 2006 Members Share Posted April 20, 2006 A way to increase cd sales is to release stuff that's worth buying. Not alot of that around these days. Link to comment Share on other sites More sharing options...
Members infoterror Posted April 20, 2006 Members Share Posted April 20, 2006 Originally posted by ZED A way to increase cd sales is to release stuff that's worth buying. That seems to be the problem with MP3s: if customers can hear it first, they realize it's insubstantial, and often opt not to purchase it since they'll only enjoy it for two weeks. Link to comment Share on other sites More sharing options...
Members doug osborne Posted April 20, 2006 Members Share Posted April 20, 2006 Label you best customers criminals and sue them. See that your best customers want to acquire your product via the internet and *not* make your product available on the internet. If people are picking all the apples, plant an orchard! Release a special edition with a DVD, high-resolution, surround mixes, and don't reprint it when it sells 25,000 copies (see Foo Fighters, Beck, and many other artists in the last year alone). Kiwi, I agree with you except for the CD case thing...death to jewel cases...Digipaks rule! Link to comment Share on other sites More sharing options...
Members Billster Posted April 20, 2006 Members Share Posted April 20, 2006 Originally posted by amplayer No 1:Make sure that only one or two tunes on the entire CD are any good. Make the rest of them as boring and drab as humanly possible. Force the consumer to buy the whole CD if they want the one or two cool tunes on it. That explains the success of iTunes, where you can pick and choose from the album without committing to the whole overpriced bundle. Link to comment Share on other sites More sharing options...
Members infoterror Posted April 20, 2006 Members Share Posted April 20, 2006 digipacks = death Link to comment Share on other sites More sharing options...
Members Mr Handman Posted April 20, 2006 Members Share Posted April 20, 2006 Originally posted by paulodumb One thing that REALLY REALLY irks me is when I buy a CD and it's got DRM on it so I can't rip the tracks to listen to on my mp3 player. When they do that, it's like they want me to just pirate it illegally. Why should I pay for something I'm not even able to listen to how I want to? +1 Link to comment Share on other sites More sharing options...
Members Johnny Storm Posted April 20, 2006 Members Share Posted April 20, 2006 Originally posted by Anderton And let's not forget the genius who came up with DualDisc! "Well, maybe it will play in your CD player, maybe not...and if it doesn't, you seriously don't expect to be able to return it, do you?!?" Hmm, that's odd. I absolutely love Dual Discs, and never had a problem playing them. I guess this explains why you aren't open to the idea of the Dual Disc being the perfect solution to the Loudness Wars. Link to comment Share on other sites More sharing options...
Members Anderton Posted April 20, 2006 Members Share Posted April 20, 2006 Have you tried one in a car stereo or computer DVD/CD drive? Link to comment Share on other sites More sharing options...
Members John Sayers Posted April 20, 2006 Members Share Posted April 20, 2006 I had a situation where an album was finished, mastered and released. All the publicity swung into action and...........the artist decided to go to India to visit the guru!! sheesh - sure killed record sales. Link to comment Share on other sites More sharing options...
Members Headbanger Posted April 21, 2006 Members Share Posted April 21, 2006 Put out Rolling Stones CDs that want to install that and that programm on your PC instead of playing the damn music. I don't have a CD player... Link to comment Share on other sites More sharing options...
Members RockViolin Posted April 21, 2006 Members Share Posted April 21, 2006 Originally posted by infoterror That seems to be the problem with MP3s: if customers can hear it first, they realize it's insubstantial, and often opt not to purchase it since they'll only enjoy it for two weeks. If it's good music, why must they enjoy it for a mere month? And there ya go. The hope for the future. If it isn't wonderful music, some part of your being feels it and can't help itself, said "music" doesn't make it to the surface. Not your surface anyway. The visual element is the thang though. You have to be hot in some fashion. Link to comment Share on other sites More sharing options...
Members deanmass Posted April 21, 2006 Members Share Posted April 21, 2006 1) Write bad lyrics2) Play Poorly3) Over compress mix/recording (peeve)4) Include a root kit on the CD5) Don't release it on iTunes Link to comment Share on other sites More sharing options...
Members Johnny Storm Posted April 21, 2006 Members Share Posted April 21, 2006 Originally posted by Anderton Have you tried one in a car stereo or computer DVD/CD drive? Well, I don't have a CD player in the car, but I haven't had any problems playing my DualDiscs in my computer's CD and DVD drives. They're cheapo Sansung drives, too. I only own two DualDiscs, though - maybe they're higher quality than most, or something. Link to comment Share on other sites More sharing options...
Members elsongs Posted April 21, 2006 Members Share Posted April 21, 2006 The price of CDs are bad? What about trying to OPEN the damn things... I mean, so I got to take out the shrinkwrap... ...Then I gotta take out that stupid sticker on the top with the artist and title printed on it... ..then that stupid sticker on the top with the artist and title printed on it doesn't come off in one removal so I gotta start on another corner and peel THAT off... ...repeat... ...then that stupid hologram sticker with the label logo on it... ...then the stupid hologram sticker with the label logo on it doesn't come off in one removal so I gotta start again... by that time I'm not in the mood to listen to the CD anymore. Link to comment Share on other sites More sharing options...
Members Billster Posted April 21, 2006 Members Share Posted April 21, 2006 Originally posted by Johnny Storm Well, I don't have a CD player in the car, but I haven't had any problems playing my DualDiscs in my computer's CD and DVD drives. They're cheapo Sansung drives, too. I only own two DualDiscs, though - maybe they're higher quality than most, or something. Are those tray load computer drives? You can't use a DualDisc in a slot load drive (i.e. a car or typical laptop) Link to comment Share on other sites More sharing options...
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