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KISS and the Sonic Boom WalMart Strategy

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  • KISS and the Sonic Boom WalMart Strategy

    KISS is releasing their new CD in WalMart only. No big shock. But it will include a new CD, a second CD of greatest hits re-recorded by the band, a DVD of a concert from the last tour, and a 20 page booklet. All for $12.99.

    I think it's an interesting plan. Not earth-shaking in its originality, but people will perceive this release as being a good deal, because it is. I won't buy it because I think they wrote their last good song in 1981 or so, but I applaud the marketing effort. Giving fans more for their money. To make more money.
    ---
    Richard MacLemale
    My Website at www.richardmac.com

  • #2
    It's seems to be more common with Wal-Mart releases, Journey did the same thing with their latest disc (disc of new tunes, re-recorded greatest hits, and a DVD). I've also read that next up would be Foreigner and Aerosmith with similar releases.

    They're hitting their target age demographic with a 2-CD + 1-DVD set at a very reasonable price point, changing the purchase from...just that...a purchase...to an "impulse."
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    • #3
      I love that they finally realized that they don't need a record deal to make records. Their label is listed on the packaging as Kiss Records. Very cool. That's how it ought to be.

      However, when I dropped the album in my CD drive, track information did not download and populate the player. I searched around. It's not in any databases. That's just stupid. What a ridiculous oversight. Never thought I'd be listening to another batch of Klassic Kiss Krap with Media Player saying "Unknown Artist, Unknown Album."

      Though WalMart wouldn't be my choice as a distributor, I think the deal is sound. There's no reason to put the album everywhere anymore. It would cost a lot more in the distributor's piece. However, there's no excuse for them not selling the album at KissOnline.com.

      The independent mentality is so deeply ingrained in me that many of these things seem like no brainers. I guess Gene and co. are still learning. :~)
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      • #4
        Shame I refuse to shop at Wal Mart anymore.

        "The High Cost of Low Prices"

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        • #5
          I think it is cuz wal mart is just about the only 'brick and mortar' store left that sells cd's....
          "Be regular and orderly in your life so that you may be violent and original in your work" - Gustave Flaubert

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          • #6
            Shame I refuse to shop at Wal Mart anymore.

            "The High Cost of Low Prices"


            + a billion

            Oh well, Gene doesn't need my money anyway.
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            • #7
              Side note - I had a chance to listen to the new KISS album. Sorry, but it's crap. CRAP. I might have liked it when I was 12. Maybe. They are most definitely a parody of themselves. But they're still making money. To each his own.
              ---
              Richard MacLemale
              My Website at www.richardmac.com

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              • #8
                How has this strategy panned out for Kiss this far? Any numbers?

                All of their music has always been crap.

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                • #9
                  Side note - I had a chance to listen to the new KISS album. Sorry, but it's crap. CRAP. I might have liked it when I was 12. Maybe. They are most definitely a parody of themselves. But they're still making money. To each his own.


                  KISS has always pandered to 12 year olds.

                  I was bored of them at 15 (when Love Gun came out...they suddenly seemed to be Saturday morning cartoon characters. Not cool any more.) and moved on to Prog Rock.

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                  • #10
                    I think it is cuz wal mart is just about the only 'brick and mortar' store left that sells cd's....


                    It's more like:

                    Wal Mart is the only store that would want to sell a Kiss CD.
                    **************** Lead!, Play Rhythm!

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                    • #11
                      It's more like:

                      Wal Mart is the only store that would want to sell a Kiss CD.


                      It's more like:

                      Practically no one else besides WalMart sells CD's any more.
                      ---
                      Richard MacLemale
                      My Website at www.richardmac.com

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                      • #12
                        The mix on the album is WAY too loud and I don't like the ultra-modern production. The songs are okay, but pretty weak compared to the 70s and also the 80s stuff (I like both periods in different ways). Still, pretty impressive considering Gene and Paul are about the same age as my dad.

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                        • #13
                          Did anyone else notice that the price on all the other KISS cds in walmart dropped.... most of them to like $5.00?
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                          • #14
                            KISS? Wal-mart?
                            If we crave some cosmic purpose, then let us find ourselves a worthy goal.
                            -- Carl Sagan, Pale Blue Dot

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                            • #15
                              I don't want to start an argument but on several points I have a different opinion. Disclaimer - Life long Kiss fan-
                              1. The CD is good. It sounds like a classic Kiss record. If that means pandering to 13 year old then so be it. Tommy's guitar playing sounds like Ace might have w/o the booze and the drugs. Eric Singer has always been a great match for the band.
                              2. The production is not modern at all. They recorded the basic tracks on tape. Yes, I said tape.
                              3. It is miles better than "Psycho Circus" or "Carnival Of Souls" their last two cd's where they were chasing more modern (at the time) sounds. In particular, Kiss trying to be Soundgarden on COS was just terrible.
                              4. CD's are being mastered extremely hot these days. There is a loudness war going on. Try putting a cd from the same genre, say thrash metal, from 5or 10 years ago followed by a new release at the same volume - OUCH! I'm not saying it's right or good, it just is.

                              Kiss made a classic Kiss record about partying and pu**y, which is the essence of the band. Similarly, AC/DC put out their CD in Walmart the same way and it was just classic AC/DC - three chords, some screaming, Phill Rudd's big right foot and some wiggly Angus solos. What more do you need?

                              I like it when bands just put out the music that they do and not chase trends. I don't want Kiss to sound like Nickelback. I like three chords and a verse about Gene's huge cock.
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