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RFID? Who thinks this might catch on?


Fender&EHX4ever

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http://www.engadget.com/2010/12/12/ideo-constructs-rfid-turntable-hearkens-back-to-mixtaps-of-yore/

 

 

Looks really interesting to me, and has potential to engage kids into collecting physical music media formats again. Get some really great artwork for them. Carry a stack of them to gigs instead of business cards, or sell 'em for $.99 right out of your coat pocket. Have gatherings where people trade cards of local artists.

 

 

12-12-10-c602.jpg

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Cool idea, but everyone has an mp3 player these days so I doubt any other kind of musical format will ever catch on again.

 

The future is in the cloud... as internet speed increases along with wireless, we'll have our music collections streamed where ever we are on whatever device happens to be around.

 

The future is virtual.

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Cool idea, but everyone has an mp3 player these days so I doubt any other kind of musical format will ever catch on again.


The future is in the cloud... as internet speed increases along with wireless, we'll have our music collections streamed where ever we are on whatever device happens to be around.


The future is virtual.

 

 

As a Technology Integration Specialist in the K-12 sector, I push this all day long with educators and administrators; so I know where you are coming from.

 

But there's the part of me that knows how children (and child-like adults) are about the physicality of some things. We are tactile beings, and want physical objects. Sure, I see many things becoming obsolete like encyclopedias, dictionaries, textbooks, the paperback bestseller... But some things I believe will not ever be substituted for virtually... children's books, pop-up books, coffee-table large format art books, etc...

 

I guess my point is that part of me believes that physical music media formats might always have a market for enthusiasts, and the cloud just won't satisfy that.

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Is it just me, or do you need to have the MP3s?



Cool product, though.

 

 

Yeah. I think you are right... so ultimately this is just a control interface.

 

I'm reminded recently of a friend who was excited to share with me the new celloist she had learned about. She opened up the playlist she had on her iPhone and started playing the music, then went online to the artists website to show me some pictures of her. I immediately recognized her as a cellist friend of Amanda Palmer who she is always raving about on twitter.

 

I asked her if she was as good live as she was on record, and my friend proceeded to open up a youtube video of one of the cellist performances.

 

All that right there is worlds more interactive, engaging, and inspiring than throwing down pieces of paper on a table.

 

The only thing that would have made the exchange better with my friend is if she had been showing me all of this on a larger, but still portable, screen... which is where the 7" tablet computers are going to come in play in the near future.

 

Anyhow... I ramble. Once again, not meaning to hate on the paper / table interface idea. I think there's definitely something to be said about shared interactions when engaging with media... but once again, I think it's already done well with portable media devices.

 

If anything... the "shared table" experience is going to come into play once we begin to see literal table media centers that synch up with our portable media devices... even going so far as to easily "drag and drop" media from one device to the other.... like this :

 

[YOUTUBE]FGPGRKTKKkA[/YOUTUBE]

 

... also all kinds of other things!

 

[YOUTUBE]P6-0IGZPUKc[/YOUTUBE]

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I think there's definitely something to be said about shared interactions when engaging with media... but once again, I think it's already done well with portable media devices.

 

 

Sure. I won't argue that point. But if I'm playing a local gig, and I want to share my latest single, which is more interesting? Trying to convince everyone to go to my website and download the song right there on the spot, or worse yet, when they get home? Or handing them a physical format / souvenir to commemorate the night that has some contact info and some cool artwork that they can take home, plop down, and listen to as they're brushing their teeth before bed?

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dumb. if I wanted to carry around a stack of easily damaged media for an extremely limited amount of music, I'd still have a discman. if they integrated some sort of wireless "dock" standard that could stream lossless audio instantly without hiccups that would make more sense. have a playlist on your phone/mp3 player, set it down on a table/stereo, and it begins to play at cd quality. multiple devices set down, and you have the option to randomly play songs from each device without any lag as it switches back & forth.

 

intelligent auto beat mixing/crossfading on the fly for uninterupped playlists across multiple devices. advanced units take your phone's gyroscope/compass into play so you can control playback speed/volume/mix by the way you position the phone. far more interactive & flexible than any pokemon card scheme.

 

something like THAT I could get behind

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Sure. I won't argue that point. But if I'm playing a local gig, and I want to share my latest single, which is more interesting? Trying to convince everyone to go to my website and download the song right there on the spot, or worse yet, when they get home? Or handing them a physical format / souvenir to commemorate the night that has some contact info and some cool artwork that they can take home, plop down, and listen to as they're brushing their teeth before bed?

 

 

I hear ya, but once again, I think people (i.e. the general public) are becoming less and less interested in physical formats for transferring information of any kind. I mean, when I meet new people these days... 99% of the time we leave each other at "Look me up on facebook" or "google me" rather than exchange phone numbers / emails, etc. ... and even then about 3/4 of the time we both just make sure to add each other's info on our smart phones right then and there.

 

I will say this though... in regards to having something to "commemorate the night", as it were... I definitely can see the future involving having more shows being live-streamed and then saved for viewing later (Amanda Palmer has been doing this to relatively great success) to have something for people to look back on. I think live "I was at that show" audio / video recordings are going to slowly become a bigger and bigger thing for bands to be able to connect with their audience by having their audience be able to re-live those experiences through better recordings in both audio and video.

 

... but that doesn't really touch upon your idea of connecting with new fans.

 

I guess I'm of the belief that the fans you are going to really connect with -are- going to make the concerted effort to look you up, and wasting time, money, and energy on what amounts to mp3 business cards that maybe 1 in 100 (if that much even) will actually generate renewed interest in your band it's really worth the effort. I'd imagine people would pay as much attention to it as if you gave them a free sampler CD... they'd more likely lose it, throw it away, or forget about it than it having a big impact on all the people you gave it to.

 

Sorry... I know I'm coming off a bit pessimistic... but I dunno... just based on my experience of bands attempts at marketing themselves, it always comes back to hard work and dedication to performing and recording above all else. Gimmicks never get you there.

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Sure. I won't argue that point. But if I'm playing a local gig, and I want to share my latest single, which is more interesting? Trying to convince everyone to go to my website and download the song right there on the spot, or worse yet, when they get home? Or handing them a physical format / souvenir to commemorate the night that has some contact info and some cool artwork that they can take home, plop down, and listen to as they're brushing their teeth before bed?

 

 

you can already do that, and much cheaper, with those barcode picture things. take a picture of the card you give out and it opens a link directly to your mp3. pretty much any modern device with a camera & Internet connection can do this already, your user doesn't have to purchase all new hardware.

 

it just hasn't been pushed/adopted in north America because we're typically behind in tech.

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you can already do that, and much cheaper, with those barcode picture things. take a picture of the card you give out and it opens a link directly to your mp3. pretty much any modern device with a camera & Internet connection can do this already, your user doesn't have to purchase all new hardware.


it just hasn't been pushed/adopted in north America because we're typically behind in tech.



Good point. I suppose I could project a barcode on a screen behind me during my performance :idea:

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it always comes back to hard work and dedication to performing and recording above all else. Gimmicks never get you there.

 

 

No doubt about that. I like to believe that a really great song is viral, and should be enough to do all the marketing, though that's probably horribly naive.

 

I'll go back to my original point that I think people will eventually grow weary of everything being virtualized. At some point, we want some things to be tactile, even music. RFID is most likely not IT, but I'm not giving up on my vinyl collection any time soon.

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Good point. I suppose I could project a barcode on a screen behind me during my performance
:idea:



I'm not sure how well that would work, the code would have to be sharp/clear/unobstructed. I've been considering small cards/flyers that could be passed out/left on the merch table, album artwork on it, possibly on one side with the barcode on the other. maybe even print the cards with a blank white square and get rubber stamps made with different codes for different tracks, so you don't have to print all new cards when you release a new song, just stamp it pre show with whatever song you want to showcase.

could you imagine if the same idea was applied to album art or stickers on cd packaging? you go back to the old days of seeing an interesting album cover and wondering what it sounds like, but there's a sticker you can scan and sample the latest single, right there in the store on your own device.

hell, in the case of a band getting {censored}ed by their label I'd make stickers that link to a full album download. there are plenty of bands that get a raw deal and tell fans to download rather then buy, how awesome would some retail sabotage, letting your fans download a full album right off the physical copy you're telling them not to buy?

*QR codes are what I was talking about. check it, www.I-nigma.com/createbarcodes.HTML is one of many sites that will let you punch in a web address and generate codes for free. it's a standard format too, so any QR code reader will be able to read it. just tested, punched in my address to make a code, loaded the app on my phone (free), aimed the camera at my screen and as soon as the code was in view it launched the browser and went to my site. didn't have to do anything at all. aim the code at an mp3 and it'll auto download & play.

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