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No Choice of Finishes in Keyboards


The Professiona

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This isn't a rant so much as just a thought I had the other day.

 

When I was younger, I played bass guitar. I really wanted to get a nice bass to replace the "trainer" Carera bass that I had had for several years. I went into the local music store and started trying out basses and talking about options. When I finally settled on a quality I liked, in the price range I could afford (an Ibanez Soundgear for around $500 or so), the owner of the store took me to the catalog and showed me about a dozen different colors the bass could come in (I chose Blueberry, by the way), as well as some nice wood grain finishes it could come in for a few extra bucks.

 

Fast forward to today. The drummer in my band just got a new set of Mapex Orions, and was talking about how difficult the choice had been in choosing between the dozen or so different finishes. He chose the Blue Galaxy Sparkle (I think that's what it was called?). Meanwhile, the bassist just got a new frettless of some high-end brand (I don't remember what it was, and don't know enough about high-end bass guitars to guess properly), and got a nice purple-stained wood grain, after looking over (I believe) 5 or 6 different finish choices.

 

Here I am looking to possibly spend $2k+ on a keyboard, and the only choices I have are silver and black in most instruments (obviously other than Nord). What gives? Why don't keyboards have the same choice of color that other instruments have? They're either aluminum, steel, plastic, or some combination thereof, and all of that can be painted easily enough, I know for a fact from painting automobiles for several years. So why does it seem that keyboards are the instrument to which there is no choice? Why can't I get a Yamaha S90 in Purple or Blue instead of just the dark gray/black it's offered in? It seems like keyboard manufacturers would be able to sell an extra unit here or there just by offering choices. I mean, if I personally feel that the X-model of Yamaha performs just the same as the Y-model of Korg, after that, price is really the only consideration. Unless some brand offers me more options of customization in appearance. Maybe that Korg Y-model costs less than the Yamaha, but the Yamaha lets me choose between Silver, Black, Blue, Red, Yellow, and Mahogany Veneer, then at that point, the Yamaha would still be a contender.

 

Anyway, it was just a thought. Even my saxophonist has choices in his new horns, but I never do. What do you guys think?

 

TL;DR = Keyboards should be offered in more than just one finish per unit.

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Yeah, believe me, I've given a lot of thought to painting some of these boards I have, but I have concerns about warranty on anything new I buy to do that, and I'm not enough of an electrician/technician to fix things myself when they go wrong!

 

And the M50 is definitely a relatively unique item in this category of finishes, but one (or two, or even three) models that offer a variety versus the almost every model of guitar/bass/drum/horn that comes with variety isn't really much of a comparison, is it?

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i honestly don't know why. go to a Yodobashi in japan & you'll see that that market demands electronics and lifestyle accessories be offered in a wide array of color choices.

 

btw, i still have crippling GAS everytime i even think about the Axis-64. do want.

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What gives? Why don't keyboards have the same choice of color that other instruments have?

 

A few observations; neither agreement or disagreement ...

 

1. There are a few people that believe having a flashy color means a mfr is attempting to mask less-than-spectacular sound and functionality. (I encountered this a lot while rep'ing the Red Ones.)

 

2. Powder-coating (and other metal & wood treatment processes) can be pricey, especially if you're using something other than a few standard colors and not ordering in gigantic qtys.

 

3. It would be very easy to run out of a popular color, and not sell through inventory of unpopular colors; and repackaging is an expensive process.

 

4. Many 'boards aren't so easy to take apart so that one could replace the factory cosmetics with special colors.

 

5. Many singing acts like the band to be as background as possible so that the featured singer can stand out more.

 

6. Styles and tastes change more often than keyboard players replace their gear.

 

 

My personal opinion is that price should be a factor. If you're making a MoPho or Electribe or other under-$1000-street-price gear, you can get away with offering a few colors because the volume would likely mitigate expensive production costs. But if it's a new flagship workstation, it should have a general cosmetic appeal; you're not going to sell quite as many, and you don't want to lose a single sale because your 'board is ugly.

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I don't have the data to support this, but have a suspicion that one of the drivers is sheer number of players by instrument. I'm taking a wild guess that out of every 100 musicians that are consumers of musical equipment, the breakdown would be something like this. I'm simplifying to not cover EVERY possible instrument but just covering the basic rock band instruments sans vocalists.

 

Out of 100 musicians

- 40 guitar players

- 30 bass players

- 25 drummers

- 5 keyboard players

 

Would anyone agree with this unscientific guess at the 5% guess for keyboard players? If I'm in the ballpark, then I suspect this would be the primary reason that the big three and others (aside from Moog) are not prioritizing a lot of different colors and finishes.

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