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Besides touring constantly, what can a self-labeled band do to promote their releases


NeverTheMachine

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Gig locally.

 

Do only your set of originals (if you have another side to you).

 

Play everywhere around town. Free if you have to and most likely.

 

Talk to the local morning news programs that have local acts.

 

Hook up with another more popular local act and do bills together.

 

Play, play, play, play.

 

Get your stuff on the local buzz Sunday night radio show and have your army ready to call in and talk you up.

 

Send your press pack and CD to the local Reader or free nightlife rag.

 

Get busted for something interesting and make sure the local music scene reporter is near by.

 

National recognition comes from local footing. Spend the next year getting that local footing.

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Create an alternate acoustic version of your band's instrumentation and play your album front to back downtown at lunchtime on a busy corner. Pick another corner tomorrow... and tomorrow.

 

As a matter of fact... that's what my buddies Tap Water did. After me producing a CD for them and they hitting the road playing clubs, they ended up from our own San Diego, in Portland, OR.

 

And decided to move there. And decided to go acoustic. Upright bass, banjo, acoustic guitar, accordion, brushes on snare. They started making money and gaining attention. Steve Berlin (awesome producer and member of Los Lobos) got wind of their thing and he's producing them...

 

They play their same songs, just packaged so they can go anywhere and have anyone hear at anytime. Bear in mind their album's electric. And they still club electric.

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We have given ours away to great success. There are plenty of drawbacks, so I can't just recommend that in good conscience. But on a similar note, if you don't mind paying up, and you have a real quality product, Jango Airplay can be a fantastic resource for getting heard by ears that care. You can get Jango fans' email addresses, if they allow it, and can keep in good contact if you put in the time. Play locally, and make nice with the people in your area who are popular. Musicians like to have musicians who support them, and are more than happy to return the favor.

 

Everything hinges on having good music though.

 

If you have any local music publications, notify them when you have something noteworthy come up. A lot of people will give you their time if you just ask. Stay confident in your work and stay humble, and you can really use networking to your advantage.

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"Touring constantly" actually makes zero sense anymore. Not to say that you shouldn't play out of town, but be very selective about where you play and how much you can really benefit from it. Driving 300 miles to play on a Wednesday night in front of 6 people makes no sense at all. But if you can get on a decent bill with an established band in that city, so you know there'll be people there even though they've never heard of you, then it makes sense. This is where networking with bands in other cities can come in handy.

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"Touring constantly" actually makes zero sense anymore. Not to say that you shouldn't play out of town, but be very selective about where you play and how much you can really benefit from it. Driving 300 miles to play on a Wednesday night in front of 6 people makes no sense at all. But if you can get on a decent bill with an established band in that city, so you know there'll be people there even though they've never heard of you, then it makes sense. This is where networking with bands in other cities can come in handy.

 

 

I think the best model is living in a place where the crowd comes to you from afar rather than you doing the travel. Most people cant make that kind of move due to the day job. We play for people that come from all over the country and the world.... we drive 2 miles to play and never move the gear. The guy I play for has his own venue. So he is in the food joint business in conjunction with his songwriting and performing. Its a huge committment,, but its how he is doing it.

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Gig locally.


Do only your set of originals (if you have another side to you).


Play everywhere around town. Free if you have to and most likely.


Talk to the local morning news programs that have local acts.


Hook up with another more popular local act and do bills together.


Play, play, play, play.


Get your stuff on the local buzz Sunday night radio show and have your army ready to call in and talk you up.


Send your press pack and CD to the local Reader or free nightlife rag.


Get busted for something interesting and make sure the local music scene reporter is near by.


National recognition comes from local footing. Spend the next year getting that local footing.

 

 

I'd agree. It seems like most major bands created a buzz in a major city before they created a nationwide buzz. You guys are right around NYC, so it seems you should focus there before elsewhere.

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But what's going to happen after every band in the nation moves to the small handful of tourist-destination-towns in the country?

 

 

I dont think most somgwriters have the kahonies for that. It takes big ones to leave the home town , quit the job and put all your effort into your music. Its a big risk. most people wont take that risk ,, so they post on forums like this looking for shortcuts and easy ways out. Music is a long shot for sure. But if you want to take that long shot you have to be heard,,, and its kinda hard doing it in the home town with your day job. Just sayin

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too little info from the OP to make an informed decision.

 

play locally. pick the closest metro area in the 4 Cardinal directions and start a 6 week rotation. 5 on, 1 off. for most people, that translates into a 1 hour drive each way, so doing an original set (or whatever) on the weekend ain't that bad. you'd be shocked at how much of a buzz you can build up.

 

the absolute, most ignorant and naive thing a band (or musician) can do is quit their day job and jump in without a firm foundation in place. the days of "get in the van" are long over. when it's time to focus ENTIRELY on being a performer, you'll know. it won't be a question.

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too little info from the OP to make an informed decision.


play locally. pick the closest metro area in the 4 Cardinal directions and start a 6 week rotation. 5 on, 1 off. for most people, that translates into a 1 hour drive each way, so doing an original set (or whatever) on the weekend ain't that bad. you'd be shocked at how much of a buzz you can build up.


the absolute, most ignorant and naive thing a band (or musician) can do is quit their day job and jump in without a firm foundation in place. the days of "get in the van" are long over. when it's time to focus ENTIRELY on being a performer, you'll know. it won't be a question.

 

 

I agree ,, but if you cant support yourself with your music locally,, odds are you wont ever support yourself with your music. thats why most guys run an act where they mix covers with their original stuff and play full time.

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