Members Matximus Posted September 26, 2011 Members Share Posted September 26, 2011 When you are capable to be the composer, lyricist, artist, producer, mixer, designer, promoter, artist manager and marketing manager all in one person, then you invented a new marketing system.And when you are the only person who buys the product, then the circle is closed. You're a total genius now. This is one of the best things I've ever read in this forum. Link to comment Share on other sites More sharing options...
Members A. Einstein Posted September 26, 2011 Members Share Posted September 26, 2011 We are now, after hard work for months, the best rock or pop band on this planet. We just finished a fabulous production. the whole band has charisma and everything we could wish for. Nobody knows our music yet. What are the ways to change that?If someone would ask me this question, then I would tell them some ways. If not, not. Link to comment Share on other sites More sharing options...
Members michael_B Posted September 26, 2011 Members Share Posted September 26, 2011 forgive me if I missed this, but is there a reason you can't play live? Even if you're by yourself, some artists are pretty successful at using backing tracks or loopers to play along with. Just a thought. Link to comment Share on other sites More sharing options...
Moderators daddymack Posted September 26, 2011 Moderators Share Posted September 26, 2011 well, okay einstein/rudolph/Angelo...do tell, what are the ways to change that? Link to comment Share on other sites More sharing options...
Members A. Einstein Posted September 27, 2011 Members Share Posted September 27, 2011 well, okay einstein/rudolph/Angelo...do tell, what are the ways to change that? A potential hit song must be promoted. The common ways to do that is: - tv appearance, local tv, national tv, international tv - viral video marketing - clone marketing - interviews on tv - arcticles in magazines, i.e. women magazin - radio play - international promotion: you product is introduce in 96 countries, including your music, bio and video - your music is licenced to 96 countries by your master licence partner, accompanied by your promo material - your music video on music channels worldwide - your song used in branding All managed by your personal manager and the company you signed the master licence with. Your manager has a lot to do. Link to comment Share on other sites More sharing options...
Members BlueStrat Posted September 27, 2011 Members Share Posted September 27, 2011 A potential hit song must be promoted. The common ways to do that is: - tv appearance, local tv, national tv, international tv- viral video marketing - clone marketing- interviews on tv- arcticles in magazines, i.e. women magazin- radio play- international promotion: you product is introduce in 96 countries, including your music, bio and video- your music is licenced to 96 countries by your master licence partner, accompanied by your promo material - your music video on music channels worldwide- your song used in brandingAll managed by your personal manager and the company you signed the master licence with. Your manager has a lot to do. With all due respect, this is a bit like the old Steve Martin joke: "How to be a millionaire-first, get a million dollars!" The steps you listed, with the exception of viral video, have ALWAYS been how one made it. The only difference is in who did it for you. Where a major label used it's clout, now it's all up to your hired management (if they'll take you on, that is). Link to comment Share on other sites More sharing options...
Members Jerry_L Posted September 27, 2011 Members Share Posted September 27, 2011 Take popular, successful acts that are similar to your music. Target their followers, or "likers" on twitter and facebook and post shareable youtube links of your music. That should get you "heard" by 5-10 people, then who knows?? This is good advice. I think the best way to get people to actually listen is to catch them where they consume similar music and offer yours. Link to comment Share on other sites More sharing options...
Members Surrealistic Posted September 27, 2011 Members Share Posted September 27, 2011 With all due respect, this is a bit like the old Steve Martin joke: "How to be a millionaire-first, get a million dollars!" The steps you listed, with the exception of viral video, have ALWAYS been how one made it. The only difference is in who did it for you. Where a major label used it's clout, now it's all up to your hired management (if they'll take you on, that is).That made me think ... How many of us here could have a reasonably successful music career if we were given a million dollars to promote ourselves (and we spent it wisely)? My guess is that many of us could. Not suggesting we can all be the new [insert your chosen fave here] but having a reasonably successful career? Yep I think so. Link to comment Share on other sites More sharing options...
Moderators daddymack Posted September 27, 2011 Moderators Share Posted September 27, 2011 A potential hit song must be promoted. The common ways to do that is: - tv appearance, local tv, national tv, international tv - viral video marketing - clone marketing - interviews on tv - arcticles in magazines, i.e. women magazin - radio play - international promotion: you product is introduce in 96 countries, including your music, bio and video - your music is licenced to 96 countries by your master licence partner, accompanied by your promo material - your music video on music channels worldwide - your song used in branding All managed by your personal manager and the company you signed the master licence with. Your manager has a lot to do. thanks, Einstein, for enlightening us with your amazing insider knowledge. so your bottom line is to find a manager who can do all this for you...perfect, thanks, that was extremely insightful and I'm certain everyone here will be out looking to find that manager now. Link to comment Share on other sites More sharing options...
Members A. Einstein Posted September 27, 2011 Members Share Posted September 27, 2011 thanks, Einstein, for enlightening us with your amazing insider knowledge. so your bottom line is to find a manager who can do all this for you...perfect, thanks, that was extremely insightful and I'm certain everyone here will be out looking to find that manager now. Do you know any artist who sells and doesn't have a management?Do you know how record companies promote your products worldwide. Do you know how songs get to the telecom companies and sell millions to cell phone clients. Do you know how clone marketing works. Does anyone know how viral video works. Link to comment Share on other sites More sharing options...
Members A. Einstein Posted September 27, 2011 Members Share Posted September 27, 2011 Happy CD baby. 00 Link to comment Share on other sites More sharing options...
Members scarecrowbob Posted September 27, 2011 Members Share Posted September 27, 2011 "Do you know any artist who sells and doesn't have a management?" Yes. Though I don't know too many folks who don't sell and who have management. If there is something that is already working, then you can get folks to help you build it. If other people can pay themselves off of work they do for you, then you can get them to work. But if you don't have something that is already working, nobody knows you when you're down and out. Unless you can just buy folks that know what they are doing. I know one guy who did just that. Of course, he started out wealthy and has made all his money from selling services to other musicians in the form or tour bus rentals. He still doesn't sell, and as far as I can tell he no longer has management. Most people don't have that kind of cash to float their hobby, but I have known a couple. It is still hit and miss. Link to comment Share on other sites More sharing options...
Members BlueStrat Posted September 27, 2011 Members Share Posted September 27, 2011 No manager who can do anything for you will take you on if you aren't already fulfilling half that list. Link to comment Share on other sites More sharing options...
Moderators daddymack Posted September 27, 2011 Moderators Share Posted September 27, 2011 ^ this...like anything else in the biz today, you can't get big unless you are already getting there. Finding management is simple if you are big enough already to make you worth their while. So getting there is obviously the trick, yes? Viral video? It is a crapshoot, really...there is no way to guarantee a vid goes viral without pouring money in it, and all over it...which ain't where its at. Einstein, you look at the system 'top down' and see it as simple; we look at it from 'bottom up' and see it as difficult. Your approach is like saying 'if you want to be the president of the USA, then, get elected. Do that by becoming a senator or a congressperson, or a cabinet member. Do that by getting a law degree from a top ten university; It would help if you were a Rhodes Scholar...but at least be on the Dean's list...do that by being a straight A student, oh and getting a full scholarship would definitely help too'... yeah, well within reach. My experience is many people who are successful in the entertainment field are that way in spite of themselves, in other words, they got lucky, were in the right place at the right time, said the right words to the right person, stepped into the right room on the right day...serendipity, my friends, is the real key...hard work and dedication is no guarantee. The best people to know in the biz are the ones who admit that. The worst ones to work for are the ones who believe they did it all on their own... Link to comment Share on other sites More sharing options...
Members A. Einstein Posted September 27, 2011 Members Share Posted September 27, 2011 okay... then let me ask you, what are the measures taken to make the next artists known who are produced today, and will be know all over the globe in six months? you don't actually believe "being at the right place at the right time" is the reason, don't you? Link to comment Share on other sites More sharing options...
Members niceguy Posted September 27, 2011 Members Share Posted September 27, 2011 Interesting debates going on, but I still believe that Steve Martin had it right when he said, "Be so good they can't ignore you." Sure, with money and marketing, anyone can be heard---that's called pop music. It's a machine. But for a singer/songwriter, an actual musician? To achieve enduring success, it's all about being so god damn good that you can't be ignored. If it's THAT good, then people will start turning each other on to it---no viral videos or cute gimmicks needed. Link to comment Share on other sites More sharing options...
Members A. Einstein Posted September 27, 2011 Members Share Posted September 27, 2011 Nobody just gets known without bringing the music to the people. Carol King would not be know three houses down the road without promotion. And that women is known all over the world, not only in the USA. Also the singer/songwriter genre is a timeless genre, and certainly not the bubble gum kind which are in the pop charts for 1-3 months and then are forgotten. And about the "big promotion hammer" that kind of promotion died a long time ago. There aren't any companies left who waste millions in an artist and then fail on the profit. Link to comment Share on other sites More sharing options...
Members niceguy Posted September 27, 2011 Members Share Posted September 27, 2011 Exactly: it's up to the artist to build the fan base. Link to comment Share on other sites More sharing options...
Members A. Einstein Posted September 27, 2011 Members Share Posted September 27, 2011 Did you know that there is "ON AIR RADIO" the websites of radio stations from which the program maker, DJs make their program with- Any songwriter can become a member and upload his songs, and hundreds of songs make it into the radio program that way. Not that your manager, or yourself shouldn't send the physical carrier with a bio to the station, and not that you shouldn't make a radio tour. Link to comment Share on other sites More sharing options...
Members A. Einstein Posted September 27, 2011 Members Share Posted September 27, 2011 Exactly: it's up to the artist to build the fan base. How should he do that in North and South America, Europe, Asia at the same time. Link to comment Share on other sites More sharing options...
Members scarecrowbob Posted September 27, 2011 Members Share Posted September 27, 2011 "Carol King would not be know three houses down the road without promotion." Cool. So all I have to do is write a bunch of number one hits for major artists of the mid 20th century. Link to comment Share on other sites More sharing options...
Members A. Einstein Posted September 27, 2011 Members Share Posted September 27, 2011 Who upload thousands of music videos to the internet videoportals? 1) The artist 2) The lawyer of the artist 3) The manager of the artist 4) The label/record company (Viral marketing) 5) Fans (Viral clone marketing) Link to comment Share on other sites More sharing options...
Members A. Einstein Posted September 27, 2011 Members Share Posted September 27, 2011 "Carol King would not be know three houses down the road without promotion."Cool. So all I have to do is write a bunch of number one hits for major artists of the mid 20th century. If you own a time machine, yes. Link to comment Share on other sites More sharing options...
Members BlueStrat Posted September 27, 2011 Members Share Posted September 27, 2011 Did you know that there is "ON AIR RADIO" the websites of radio stations from which the program maker, DJs make their program with- Any songwriter can become a member and upload his songs, and hundreds of songs make it into the radio program that way.. Oh, goodie, another little pile of needles in a giant needle stack. Link to comment Share on other sites More sharing options...
Members A. Einstein Posted September 27, 2011 Members Share Posted September 27, 2011 Oh, goodie, another little pile of needles in a giant needle stack. If you are one of this needle, your income from broadcast royalties will raise. Link to comment Share on other sites More sharing options...
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