Harmony Central Forums
Announcement
Collapse
No announcement yet.

Cakewalk announces Lifetime Update pricing for Sonar Platinum

Collapse



X
  • Time
  • Show
Clear All
new posts

  • Cakewalk announces Lifetime Update pricing for Sonar Platinum

    This is an interesting move. $499 for new buyers owning no prior version. Update prices run $399 to $199 depending on what you currently own. So for me, already owning Platinum, it would be $199. Prices good 'till Aug 31st. Will they sweeten the pot if I wait? CW has a long history of doing so. But LIFETIME....I'd save the subscription fees from here on out. Geez, wish I was younger

    Cakewalk has a long history of annual versions, then fairly recently went to a subscriber model - monthly for the most part. So this lifetime option is pretty radical for them - I would love to see their pro forma revenue stream spreadsheets that estimate what this new option will do for them over the next five years.....they will have to replace the old revenue stream with something - new customers (they are also heralding a Mac version) and new add-on products (VST stuff, "plus" versions, etc)....will it be enough??

    But the paranoid bird on my shoulder tweets, "are they mortgaging their future for the benefit of a current short-term burst of revenue??" Loading up this big base of "permanent" customers and then, what, selling the company?? Will Apple buy them now??? Actually, I've forgotten who owns them now - maybe it doesn't make that much difference? Or all the difference??

    I do get frustrated with Sonar - little bugs here and there that waste my time which is so limited (and therefore so precious) for music production. And some dead simple improvements that never seem to happen. At the same time I am constantly amazed at it's depth of features. But I'm also envious of the smart, streamlined workflow built into platforms like Ableton and Reaper. I know all platforms have their strengths and weaknesses - and I so...do...NOT....want....to have to climb any new major learning curves for recording.

    I'll probably spring for this one and if Cakewalk undergoes some future unpleasant seismic shift, write it off and move over to Ableton or Reaper. Or tape. (not really)

    Any thoughts, insights, rumors, inside info, yeas or neas out there?

    nat whilk ii
    Last edited by nat whilk II; 06-01-2016, 10:57 AM.

  • #2
    I know all about it

    First, check out the third announcement. Cakewalk is re-visiting older aspects of the program that need some love, like true "ripple editing" to get rid of the archaic "delete hole" function, pipelining in the audio engine to allow more plug-ins to load and minimize dropouts, and optimizing the comping and take management - which started off on the right foot, but hasn't been updated.

    Cakewalk is very much aware of some people's sentiment that "I love the program and I'm not going to switch, but jeez, can't they fix [long-standing bug of your choice]? It really annoys me" and want to focus on fixing more of those underlying issues. For example I'm pushing hard for something like ACT 2.0 and some Matrix view improvements.

    As to the financials, believe me, a lot of thought went into this. The proof of concept is FL Studio, which went to this model and it has worked for them. Cakewalk isn't following the same model completely, but the concept is the same.

    The reality is that a lot of SONAR users are still using X3, SONAR 8.5, etc. because regardless of how good the latest version is, you can get the job done with older programs. They could have been giving lifetime updates and it wouldn't have had any impact on the bottom line one way or the other. I believe Cakewalk's financial situation will also be helped by signing up new users.

    A more recent example is Windows 10, which does the same concept of core updates for free, and optional-at-extra-cost add-ones. One complaint about Cakewalk's updates was that they might contain something people already had, like Melodyne or Addictive Drums. That will no longer be an issue; you get program fixes and features, but if you want to buy other things, you get to choose what to buy.

    One other element I'd like to stress but don't want to go on about in the Cakewalk forums is that this is all part of a larger, more comprehensive plan. Gibson is very much committed to Cakewalk's success and while I don't want to minimize the importance of today's announcements, they're kind of like buying a cool car. You like the cool car, and it looks great...but where you drive it is what makes the car really interesting
    Simplicity, my new album project, is now streamable from my YouTube channel.

    Subscribe, like, and share the links!

    Comment


    • #3
      Did I read that Cakewalk will now work on a Mac?
      Keeping the Harmony at Harmony Central

      Comment


      • #4
        Originally posted by Dendy Jarrett View Post
        Did I read that Cakewalk will now work on a Mac?
        It sounds like they're working on a Mac compatible version, although I'm not positive that it's a direct port of the PC version. We probably won't know for sure until the Alpha is released in the Fall. The site doesn't give a lot of specifics on it... but a Mac version of SONAR is big news.

        _______________
        SONAR OS X Alpha
        We receive a lot of requests for a Mac version of SONAR, so we’re very excited to announce SONAR OS X Alpha. This free trial version runs SONAR’s built in plug-ins, and works with any Core Audio compatible audio interface. Starting in the Fall, please join us in testing out this new frontier for SONAR—and then share your experiences, or find support, in the new SONAR Mac forum.
        _______________

        **********

        "Look at it this way: think of how stupid the average person is, and then realize half of 'em are stupider than that."

        - George Carlin

        "It shouldn't be expected that people are necessarily doing what they appear to be doing on records."

        - Sir George Martin, All You Need Is Ears

        "The music business will be revitalized by musicians, not the labels or Live Nation. When the musicians decide to put music first, instead of money, the public will flock to the fruits and the scene will be healthy again."

        - Bob Lefsetz, The Lefsetz Letter

        Comment


        • #5
          **********

          "Look at it this way: think of how stupid the average person is, and then realize half of 'em are stupider than that."

          - George Carlin

          "It shouldn't be expected that people are necessarily doing what they appear to be doing on records."

          - Sir George Martin, All You Need Is Ears

          "The music business will be revitalized by musicians, not the labels or Live Nation. When the musicians decide to put music first, instead of money, the public will flock to the fruits and the scene will be healthy again."

          - Bob Lefsetz, The Lefsetz Letter

          Comment


          • #6
            Originally posted by Anderton View Post
            I know all about it

            pipelining in the audio engine to allow more plug-ins to load and minimize dropouts, and optimizing the comping and take management
            Dropouts are an issue on my system. Sure, I can increase the latency and at some point they go away. Then I end up recording in the echo chamber....

            Originally posted by Anderton View Post
            Cakewalk is very much aware of some people's sentiment that "I love the program and I'm not going to switch, but jeez, can't they fix [long-standing bug of your choice]? It really annoys me" and want to focus on fixing more of those underlying issues. For example I'm pushing hard for something like ACT 2.0 and some Matrix view improvements.
            My vote is for input soloing. Arm a track for recording and it defaults to "ready, and this is the only track that will accept input - midi or audio."

            Originally posted by Anderton View Post
            As to the financials, believe me, a lot of thought went into this. The proof of concept is FL Studio, which went to this model and it has worked for them. Cakewalk isn't following the same model completely, but the concept is the same.

            The reality is that a lot of SONAR users are still using X3, SONAR 8.5, etc. because regardless of how good the latest version is, you can get the job done with older programs. They could have been giving lifetime updates and it wouldn't have had any impact on the bottom line one way or the other. I believe Cakewalk's financial situation will also be helped by signing up new users.


            Since CW always updates so often, I routinely skip versions. Same thing I do with NI's Komplete. Also - downloading big updates takes a long time. Too much time spent fiddling with the computer, regardless of juicy new features. I'm still catching up with the "new" stuff that showed up five versions back...


            Originally posted by Anderton View Post
            A more recent example is Windows 10, which does the same concept of core updates for free, and optional-at-extra-cost add-ones. One complaint about Cakewalk's updates was that they might contain something people already had, like Melodyne or Addictive Drums. That will no longer be an issue; you get program fixes and features, but if you want to buy other things, you get to choose what to buy.
            Interesting. My guess is that CW has to pay 3rd-party outfits like Melodyne or Addictive Drums a certain amount that CW only recoups once some target number of paid updates is met. So that goes into the price of the updates - whether these 3rd-party products are needed or not by the users. So yeah, uncouple some of the pricier 3rd-party stuff from the updates, fine by me.

            Originally posted by Anderton View Post
            One other element I'd like to stress but don't want to go on about in the Cakewalk forums is that this is all part of a larger, more comprehensive plan. Gibson is very much committed to Cakewalk's success and while I don't want to minimize the importance of today's announcements, they're kind of like buying a cool car. You like the cool car, and it looks great...but where you drive it is what makes the car really interesting
            So look for newer new stuff is my takeaway. Ok, but remember, I would like a simpler musical life at this point. I think a lot of DAW users feel that way.

            And thx for all the insider info....


            nat whilk ii

            Comment


            • #7
              Originally posted by nat whilk II View Post
              Since CW always updates so often, I routinely skip versions. Same thing I do with NI's Komplete. Also - downloading big updates takes a long time. Too much time spent fiddling with the computer, regardless of juicy new features. I'm still catching up with the "new" stuff that showed up five versions back...
              This is why CW made updates cumulative. So if you want to update once a month, once a quarter, or once a year you can do so.

              My guess is that CW has to pay 3rd-party outfits like Melodyne or Addictive Drums a certain amount that CW only recoups once some target number of paid updates is met. So that goes into the price of the updates - whether these 3rd-party products are needed or not by the users. So yeah, uncouple some of the pricier 3rd-party stuff from the updates, fine by me.
              I'm not involved in that aspect but I believe it's a licensing situation, so it's more like paying out royalties. The "uncoupling" is one aspect of creating software that's more a la carte.

              So look for newer new stuff is my takeaway. Ok, but remember, I would like a simpler musical life at this point. I think a lot of DAW users feel that way.
              That is being taken into account...and I'll leave it at that
              Simplicity, my new album project, is now streamable from my YouTube channel.

              Subscribe, like, and share the links!

              Comment













              Working...
              X