Members Pope on a Rope Posted January 19, 2012 Members Share Posted January 19, 2012 Didn't Fender run an ad with a young Hendrix buying a tele during the Super Bowl a few years back? Not unless Fender was trying to sell Coca-Cola or Pepsi. I don't remember which it was but I know it wasn't a guitar commercial from Fender. Quote Link to comment Share on other sites More sharing options...
Members honeyiscool Posted January 19, 2012 Members Share Posted January 19, 2012 nobody needs tampon ads to stop thier bloody surpise every month. There's no Gibson of tampons, though. So there's a point to advertising them. Quote Link to comment Share on other sites More sharing options...
Members tim gueguen Posted January 20, 2012 Members Share Posted January 20, 2012 You might just as well ask how come you don't see any ads for speed boats on TV. There aren't because the advertising market for that product is already served by specialist publications, just like musical instrument business is. The same could be said for all sorts of specialist products. Unless you're already interested in guitars an ad on TV isn't likely to make you go out and buy one, and it's not likely to make you change your brand preference like the advertisers for other products hope their ads will. Quote Link to comment Share on other sites More sharing options...
Members Angry Tele Posted January 20, 2012 Author Members Share Posted January 20, 2012 You might just as well ask how come you don't see any ads for speed boats on TV. There aren't because the advertising market for that product is already served by specialist publications, just like musical instrument business is. The same could be said for all sorts of specialist products. Unless you're already interested in guitars an ad on TV isn't likely to make you go out and buy one, and it's not likely to make you change your brand preference like the advertisers for other products hope their ads will. so youre saying TV ads dont work? They do, IMO. The main goal is brand recognition. Thats all they want to acheive. (the ultimate would be like Kleenex, or Coke-brand names synonymous with products) and the lifestyle angle would work really well, for example tie-in Gibsons to some foo-foo red wine and Teles to some overly hopped IPA. and for the record I do see boat TV ads all the time especially during fishing shows. music isnt a niche market. no more than craft beer drinkers are. remember GC sells crap for drums, keyboards , and all other types of nonsense-not just Teles. Quote Link to comment Share on other sites More sharing options...
Members Angry Tele Posted January 20, 2012 Author Members Share Posted January 20, 2012 There's no Gibson of tampons, though. So there's a point to advertising them. hello? Tampax is the Gibson of Tampons Quote Link to comment Share on other sites More sharing options...
Members Angry Tele Posted January 20, 2012 Author Members Share Posted January 20, 2012 Didn't Fender run an ad with a young Hendrix buying a tele during the Super Bowl a few years back? yes that was a coke ad and it was awesome! See, you remember that ad and it was like 3 years ago. this is my point! Quote Link to comment Share on other sites More sharing options...
Members Meowy Posted January 20, 2012 Members Share Posted January 20, 2012 hello? Tampax is the Gibson of Tampons The name is on the string? Quote Link to comment Share on other sites More sharing options...
Members Hard Truth Posted January 20, 2012 Members Share Posted January 20, 2012 Looking at the magazine selection in mainstream stores it appears that playing music is not nearly as popular as hunting, knitting, collecting guns, and many other hobbies/interests. Even music magazines for listeners (not just players) are fairly rare, usually they're for teeny boppers and hip hop fans if they have any at all.. Quote Link to comment Share on other sites More sharing options...
Members Inspector 71 Posted January 20, 2012 Members Share Posted January 20, 2012 Someone here should make a cool youtube channel testing out gear like its a {censored}in mid day talk show. Quote Link to comment Share on other sites More sharing options...
Members wartoxin Posted January 20, 2012 Members Share Posted January 20, 2012 I was trying to think of that one I saw, probably saw it mentioned on this forum, not for Fender guitars or put out by Fender but... [video=youtube;bWy-LCGDsd8]http://www.youtube.com/watch?v=bWy-LCGDsd8 Quote Link to comment Share on other sites More sharing options...
Members The_Pin Posted January 20, 2012 Members Share Posted January 20, 2012 It would cost a small fortune that, while Fender and Gibson might, most gear mfr's don't have. Nielsen doesn't compile stats based on specific hobbies to my knowledge, so when would you air it? They have much better success throwing ads in GW or PG and rolling out YouTube demos that link to their site. Quote Link to comment Share on other sites More sharing options...
Members Electric Catfish Posted January 20, 2012 Members Share Posted January 20, 2012 yes that was a coke ad and it was awesome! See, you remember that ad and it was like 3 years ago. this is my point! True, but I didn't remember what I was supposed to buy, so I'm not sure how effective it was. Quote Link to comment Share on other sites More sharing options...
Members bluffalo Posted January 20, 2012 Members Share Posted January 20, 2012 why the hell would anyone want these? just means even more cost for stuff that we want to buy. Quote Link to comment Share on other sites More sharing options...
Members golias Posted January 20, 2012 Members Share Posted January 20, 2012 Someone here should make a cool youtube channel testing out gear like its a {censored}in mid day talk show. That is not a half-bad idea. Problem is, there are really only two ways for this to happen: 1. A hobbyist just does it with no industry support. You would have to buy A LOT of gear for the show to be worth following, bleeding money in hopes of eventually finding a way to build it into enough of a success that it could be ad-supported. 2. Somebody with industry connections gets their hands of lots of free gear for evaluation. The problem there, of course, is guitarists will take you a little less seriously, because even if you're not a shill, you'll come off as one. And honestly, even somebody who doesn't set out to be a shallow pitch-man will be awfully tempted to give glowing reviews to Devi Ever fuzz boxes if Devi herself is sending free loaners and being nice to them. It's almost impossible to maintain objectivity once you have even the shallowest of working relationships with the people you are reviewing, which is why Consumer Reports never accepts free samples or demos of anything. Quote Link to comment Share on other sites More sharing options...
Members Dave_Mc_2 Posted January 20, 2012 Members Share Posted January 20, 2012 ^ yeah, pretty much why the hell would anyone want these? just means even more cost for stuff that we want to buy. good point Quote Link to comment Share on other sites More sharing options...
Members Tweedledee Posted January 20, 2012 Members Share Posted January 20, 2012 As others have noted, commercials are in large part intended to increase brand recognition, but the two biggest guitar companies that might have enough money to run expensive TV commercials (Fender and Gibson) aren't really starving for brand recognition. If you play guitar, you probably already know the Fender and Gibson brands at the very least. If you don't play guitar and you want to buy one, chances are when you go into a guitar store you're going to see a bunch of Fenders and Gibsons and the sales person is going to steer you towards those brands as well. With the way the guitar sales model works, there's not much of a reason to spend extra money on increasing brand recognition via TV. Plus, guitars aren't like tampons or teeth whitening. There aren't many tampon forums where people spend hours a day talking about which brand is more absorbent, nor are there multiple magazines devoted entirely to which teeth whitening product is the best for your particular teeth. Because of how obsessed people tend to get with guitars, targeted advertising probably makes more financial sense. Why cast an expensive and wide net via TV commercials when you can spend a lot less money advertising directly to the people most likely to buy your products? Quote Link to comment Share on other sites More sharing options...
Members cajunboy2k Posted January 21, 2012 Members Share Posted January 21, 2012 That is not a half-bad idea. Problem is, there are really only two ways for this to happen: 1. A hobbyist just does it with no industry support. You would have to buy A LOT of gear for the show to be worth following, bleeding money in hopes of eventually finding a way to build it into enough of a success that it could be ad-supported. 2. Somebody with industry connections gets their hands of lots of free gear for evaluation. The problem there, of course, is guitarists will take you a little less seriously, because even if you're not a shill, you'll come off as one. And honestly, even somebody who doesn't set out to be a shallow pitch-man will be awfully tempted to give glowing reviews to Devi Ever fuzz boxes if Devi herself is sending free loaners and being nice to them. It's almost impossible to maintain objectivity once you have even the shallowest of working relationships with the people you are reviewing, which is why Consumer Reports never accepts free samples or demos of anything. I think the YouTube idea could work if, say, owners of the equipment being tested did the testing. Local online ads could be put out for free looking for folks to demo the gear that they own. Yes, there could be some hurdles, but I'm sure they could be overcame pretty quickly. Quote Link to comment Share on other sites More sharing options...
Members Angry Tele Posted January 21, 2012 Author Members Share Posted January 21, 2012 Take it from someone who has worked as a media buyer (buying advertising, if you don't know what that means) for many years (ugh...too many): If you purchased television ads, your cost per 1,000 to reach such a small percentage of the public would be absolutely horrific and you'd find yourself looking for a new job within two weeks. National television advertising is the most expensive advertising you can buy. It's super effective because it reaches a huge audience IF you have a general interest product. Guitars are not a general interest product. I'd love to see a Fender ad in the middle of an NFL game instead of another stupid Coors Light ad, but it's not going to happen. but things like Doritos are owned by Bain Capitol which owns Guitar Center. They have the money. And as for spokespersons? Forget about it! Clapton, Hendrix, Elvis-the list is a whos who of pop culture. Quote Link to comment Share on other sites More sharing options...
Members Help!I'maRock! Posted January 26, 2012 Members Share Posted January 26, 2012 before today, i had never seen a commercial for guitar gear. today i saw a GC commercial. and just now i saw a car commercial, but it had a Dr. Z amp in it. wtf? Quote Link to comment Share on other sites More sharing options...
Members Angry Tele Posted January 26, 2012 Author Members Share Posted January 26, 2012 before today, i had never seen a commercial for guitar gear. today i saw a GC commercial. and just now i saw a car commercial, but it had a Dr. Z amp in it. wtf? ideas of reference? Quote Link to comment Share on other sites More sharing options...
Members HP Hovercraft Posted January 28, 2012 Members Share Posted January 28, 2012 Fender used to advertise on MTV in the 80s. Even as a kid, I thought the ads were cheesy. Quote Link to comment Share on other sites More sharing options...
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