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Interesting article on Facebook and why it charges bands to reach their fanbase...

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  • Interesting article on Facebook and why it charges bands to reach their fanbase...

    Someone pointed me to this earlier this week...I think some may find it interesting...
    http://www.digitalmusicnews.com/perm...ampaign=buffer
    Last edited by daddymack; 07-09-2014, 05:27 PM.
    "We are currently experiencing some technical difficulties due to reality fluctuations. The elves are working tirelessly to patch the correct version of reality. Activities here have been temporarily disabled since the fundamentals of mathematics, physics and reason may be incomprehensible during this indeterminent period of instability. Normal service will be restored once we are certain as to what 'normal' is."

    Life's journey is not to arrive at the grave safely in a well preserved body, but rather to skid in sideways, totally used up and worn out, shouting '...man, what a ride!'
    "The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively" ~Bob Marley

  • #2
    I can't say I totally disagree with this. At least in theory. What's the cutoff point when FB starts charging? When a post goes out to 10K fans or something like that?

    Artists that have that many "likes" aren't communicating with their fans in any sort of dialogue. They are simply using FB as a free advertising platform. Some probably don't even realize they HAVE a Facebook page. It's not like if I post a comment on U2s Facebook page that Bono is going to post a reply to me....
    _________________________________________________
    band websites:
    http://www.JumpStartYourParty.com
    https://www.gigmasters.com/Rock/Jump-Start
    https://www.facebook.com/JumpStartYourParty
    http://www.weddingwire.com/biz/jumps...587fe5f12.html

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    • #3
      That's the thing...FB is no longer really just about 'social media', it is a marketing tool, and as such, they should charge- if it is being utilized as such...extensively. The local band with the local following, however, shouldn't really be treated any differently than a regular 'social' user, IMHO.
      "We are currently experiencing some technical difficulties due to reality fluctuations. The elves are working tirelessly to patch the correct version of reality. Activities here have been temporarily disabled since the fundamentals of mathematics, physics and reason may be incomprehensible during this indeterminent period of instability. Normal service will be restored once we are certain as to what 'normal' is."

      Life's journey is not to arrive at the grave safely in a well preserved body, but rather to skid in sideways, totally used up and worn out, shouting '...man, what a ride!'
      "The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively" ~Bob Marley

      Comment


      • #4
        Yep. That why there should be (and I believe there is) a high threshold for when they start charging. I believe it's when you have more than 10,000 fans you broadcast your posts out too.

        Of course, there are always going to be grey areas. George Takai is an interesting case. He's pretty much made a 2nd (or is it his 3rd or 4th by now) by means of his FB presence. Yet I doubt he's getting rich off of the whole deal. He keeps his public profile up enough so that he can get a few more paid appearances and cameos and the like than he probably would otherwise. He maybe can't afford the fees FB would charge him. But then again, without him being able to use their platform....
        _________________________________________________
        band websites:
        http://www.JumpStartYourParty.com
        https://www.gigmasters.com/Rock/Jump-Start
        https://www.facebook.com/JumpStartYourParty
        http://www.weddingwire.com/biz/jumps...587fe5f12.html

        Comment









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