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What is a "white label" release? What about white label remakes?


Dance123

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Hi,

 

What exactly is a "white label" release? Anybody can explain how you make a white label release and why this can be usefull?

 

Also, how come that many remakes of existing songs are being released as white label? Is it true that with a white label release of a remake, you don't have to ask permission from the copyright holder, or will you get in trouble just like with a regular release if you don't ask permission first? Is a white label release legal or not? Can a white label be sold or is that promo only? How does that all work?

 

Thanks in advance for the info!

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White label releases are generally self-financed, low quantity pressings of a tune or tunes produced with the intention of creating interest in the songs. The idea is to get those white labels into the hands of record shops and prominent DJs who, if they like it, will play it. If they play it, others will want it and if enough people want it, record labels will come to you offering to distribute those same tunes officially. You speculate to accumulate....

 

The reason white label remakes/mash-ups or what ever can use copyright material without permission is that it's very hard for anyone trying to track you down for copyright infringement to find you- there's no info on your plain white label about your label, management (if you have one) or identity, so you can get away with it because the copyright owner will have a hard time finding out who to sue :D. There's nothing illegal about a white label in itself, but copyright theft is copyright theft, whatever's on the label.

 

Making one? You'll need to record your song first, then contact a pressing plant to find out about pressing your tune on vinyl. Once you've got that, peddle your wares to local record shops, try to get your tune into the hands of radio or club DJs and generally be the best self-publiciser you can be. Sounds easy, right? :rolleyes:

 

As far as selling it, you're the copyright owner, so you can do what you want with it. If you're dealing with independent record shops you can probably deal with the manager and split the retail price. If you're trying to get your white label to "name" DJs in a position to do you a favour by playing your record and publicising it you're probably well advised to give them their copies free.

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