Jump to content

Fender Selling Guitars Direct to Customers - Good or Bad?


BG76

Recommended Posts

  • Members

Eleven million dollars is not really very much for a $2B / annual company to owe a major vendor (see: GC balance sheets, available online ... everywhere ...). An IPO for Fender would cost the company several times $11M just to the IB that ran the offering.

 

But I do agree that FMIC has to feel VERY exposed that their biggest sales channel is over leveraged.

 

Wonder what the sales figures via Amazon are?

Link to comment
Share on other sites

  • Members
here's the Bitch though. Who will plop down the money for a guitar' date=' sight unseen, or unplayed. Carven get's a way with it, since that's how it's always been with them. Fender, whose models vary constantly..... who knows what you will end up with?[/quote']

 

 

Many people would. AMS, Musician's Friend, Sweetwater, Amazon, etc... sell a ton of guitars sight unseen.

Link to comment
Share on other sites

  • Members

I would do it, if I could return it and have them pick up shipping or ship it for <$25. That said, at this point with the guitar market absolutely glutted, why wouldn't you buy used?

 

It's like pets, why on earth get a bred animal when there are so many wonderful animals at overfilled shelters?

 

Can't imagine a future where these companies don't have to radically downsize. Kind of how record labels had to confront a new reality of greatly reduced demand and adjust accordingly. I love guitar, but I don't see it ever being as 'front and center' in western musical culture as it was from 1965-1997.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...