I created an account a couple days ago, as a TGP refugee (how's that for irony?)
But I think I'm going to use my power as a newbie to say, from my knowledge of SEO, Z*ger is probably the shadiest, most morally reprehensible final form of the modern guitar company.
The fact that they charge 600-700$ for their rebranded, 300$ corts, complete with Boomer-friendly "EZ Play" - Get it boomers, it's easy to play? Remember when you tried to learn guitar, but it was so hard (😢)? Well now, it's EASY.
*Impressionable boomer who doesn't understand how things work, pops "Z*ger guitars" into his google machine, and is utterly BOMBARDED with positive reviews*
And that, is how it goes. Every time the Z word is typed, because of their criminal-mastermind level of SEO, it becomes yet another predatory sale.