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Angry Tele

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Posts posted by Angry Tele

  1. Take it from someone who has worked as a media buyer (buying advertising, if you don't know what that means) for many years (ugh...too many): If you purchased television ads, your cost per 1,000 to reach such a small percentage of the public would be absolutely horrific and you'd find yourself looking for a new job within two weeks. National television advertising is the most expensive advertising you can buy. It's super effective because it reaches a huge audience IF you have a general interest product. Guitars are not a general interest product.


    I'd love to see a Fender ad in the middle of an NFL game instead of another stupid Coors Light ad, but it's not going to happen.

     

    but things like Doritos are owned by Bain Capitol which owns Guitar Center. They have the money. And as for spokespersons? Forget about it! Clapton, Hendrix, Elvis-the list is a whos who of pop culture.

  2. You might just as well ask how come you don't see any ads for speed boats on TV. There aren't because the advertising market for that product is already served by specialist publications, just like musical instrument business is. The same could be said for all sorts of specialist products. Unless you're already interested in guitars an ad on TV isn't likely to make you go out and buy one, and it's not likely to make you change your brand preference like the advertisers for other products hope their ads will.

     

    so youre saying TV ads dont work? They do, IMO. The main goal is brand recognition. Thats all they want to acheive. (the ultimate would be like Kleenex, or Coke-brand names synonymous with products) and the lifestyle angle would work really well, for example tie-in Gibsons to some foo-foo red wine and Teles to some overly hopped IPA.

     

    and for the record I do see boat TV ads all the time especially during fishing shows.

     

    music isnt a niche market. no more than craft beer drinkers are. remember GC sells crap for drums, keyboards , and all other types of nonsense-not just Teles.

  3. Guitar players are only 5% of the population. Better to spend money on more targeted marketing efforts.


    When you think about it, 5% is pretty a pretty large percentage - 1 in 20?

     

    thats 15,000,000 people.

     

    way more than 1 in 20. I bet everyone thats ever lived in the US (after 1960) either knows someone that plays guitar or plays themselves. Its kind of like AIDS.

  4. Epiphone did some TV spots -- in New York, at least -- maybe two or three years back. Guess they didn't accomplish much.

     

    yeah Im thinking at least local markets, like those cheesey used car guys they have commercials running 24/7.

     

    Especially since Gibson and even Fender ("when you're ready") are selling this Lifestyle angle crap ala Harley Davidson youd think these spots would sell tons of junk.

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