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Boutique Pedals? Nah... Boutique Wines


Ryan.

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I think the example provided is more of a study on the power of persuasion.

Like those tests where 5 people are to decide whether a 6 foot tall man is taller than a 5 foot tall man, but 4 have been told to say the 5 foot tall man is obviously taller, so the 5th person goes against their better judgement and says the same.

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those experiments are for real - I've seen tests where they give people wine in opaque sippy cups and the participants typically can't tell if it's white or red. I think that just proves we taste with all our senses, though - including vision.

 

On the cost thing, I believe they've actually done brain scans that show the brain reacting differently based on the perceived cost of the wine being consumed. Apparently, we are conditioned to like expensive things :-)

 

All that has done is encourage me to buy more expensive wines to satisfy my highly conditioned brain - and use very clear glasses :-)

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