With the Internet... if I were a company I would create my own on-line NAMM show... displaying, demoing, etc., both on Skype and recorded for video playback... all new products I'm about to release. Now, that does not allow a person to try it out, but how many people actually attend NAMM vs. those who play instruments and buy gear? The cost of flight, hotel, meals and tickets (besides taking time off work) precludes many from attending, particularly non-USA citizens travelling from another country. To partake in a day or so of Skype and/or later view the videos of those in-house events (I think) would create greater draw for any one particular company.
NAMM - Is it Relevant Anymore?
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With the Internet... if I were a company I would create my own on-line NAMM show... displaying, demoing, etc., both on Skype and recorded for video playback... all new products I'm about to release. Now, that does not allow a person to try it out, but how many people actually attend NAMM vs. those who play instruments and buy gear? The cost of flight, hotel, meals and tickets (besides taking time off work) precludes many from attending, particularly non-USA citizens travelling from another country. To partake in a day or so of Skype and/or later view the videos of those in-house events (I think) would create greater draw for any one particular company.