Zager Guitars - Awesome?? or Overrated?? in Acoustic Guitars Posted June 27 Passing thru here to get an eye on the AG forum it's good to see Denny is still popular. There was a time when I parroted every holier than thou negative comments ever conceived for posting on these various forums about the man, and I thought I was a member of the club in good standing on the right side of evil. But, I digress. At some point in Denny's experience playing acoustic guitars he decided to take into his own hands the job of making his guitar play the way he wanted it to. I can't remember how many times I've taken my own to store techs for set-ups that were never exactly how I wanted them when I got them back. So, I began getting them where I wanted myself. I think any self-respecting guitarist will eventually make attempts to do that. Denny probably got good at setting up his guitar to the extent that he saw an opportunity to turn a buck on his skills by buying up cheap guitars, making them easy playing and offering them for sale with a mark-up to cover his work. My last set-up cost me over 100 (USD) by a good tech. If Martin, et al, offered the same thing a wild guess suggests their businesses would blossom and people would be happy to pay the up-charge. Denny got it right but guitarists find him guilty of charging a premium for his work, free shipping and a no-questions-asked return policy. However, they would not squawk paying for the same thing from a technician, minus the shipping. Guitarists tend to be kinda odd that way about Zager for one simple reason - he doesn't make the guitar. On an aside, I've had people tell me I have a nice car and I thank them with a boast that I made it myself. Why in the heck does anyone compliment someone on the car they drive knowing they had absolutely nothing to do with its design and build. I'm going use a 2-hole toaster as a hood ornament and apply a Mercedes star to it just to preempt the obligatory insincerity. Denny's a businessman and I laud his product. I've never played one. I've never seen a used one in any GC, Sam Ash, M/P store or pawn shop so obviously they're keepers. That's just a guess that owners are satisfied with them.