Vervent Audio Group Strengthens Its Position In The North American Market With New Acquisitions
By HC News |
Vervent Audio Group, audio and high-fidelity French leader, strengthens its position in the North American market
Vervent Audio Group (VVAG), acoustic and electronic French leader, at the crossroads of luxury and cutting-edge technology, has strengthened its position in North America and accelerated its international ambitions. With the acquisition of Audio Plus Services & Plurison, major distributors of high-end audio equipment in the US and Canada, the group extends the expertise and excellence of its two iconic brands: FOCAL and NAIM.
Exceptional materials, avant-garde processes, pure sensational and emotional experiences: Focal and Naim combine pleasure and innovation. Unmissable references for music lovers in Europe, America and Asia, both brands of Vervent Group now establish themselves as key players in the North American audio market.
The acquisition of Audio Plus Services & Plurison by Vervent Audio Group – effective since
January 15th 2019 – creates Focal Naim America and Focal Naim Canada subsidiaries. It signals the new phase of an investment plan agreed by the group in America, and initiated in 2018 thanks to the merger of Audio Plus Services & Plurison and Focal North America.
With this acquisition, Vervent Audio Group maintains its goal of increasing the quality of its services, driven by the desire to work more closely with its retailers. Creating its own distribution entity, the group strives to turn the North American territory into the leader market for Focal, which this year celebrates its 40th birthday and Naim, which just turned 45.
Founder of Audio Plus Services & Plurison, Daniel Jacques will be President of both Focal Naim America and Focal Naim Canada. They will deploy an offer focused on customer experience and high- quality service. Boasting the largest sales force in the high-end audio industry on the American conti- nent, this entity strives to double its turnover over the next five years.
ABOUT VERVENT AUDIO GROUP
Vervent Audio Group was born in 2014 as the holding company for Focal and Naim Audio, with each brand contributing its own expertise to the Group. Focal, a French manufacturer of audiophile loudspeakers, brings with it their experience in speaker design, professional monitors, car audiosystems, integration products and headphones. Naim Audio, a highly respected British manufacturer of electronics, is specialized in two-channel hi-fi components, complete streaming systems for the home, amplifiers and music servers.
Together, these two enterprises constitute a reference within the high-fidelity community. The key markets for Vervent Audio Group in Europe are France, the United Kingdom and Germany, with the United States becoming their first country of export. Vervent Audio Group generated almost €100 million in business in 2018, 2/3 of which was outside of the two countries of origin, France and the United Kingdom. At present, Vervent has over 430 employees in Europe.