Native Instruments launches THE FUTURE OF DJING video series

Native Instruments launches THE FUTURE OF DJING video series

Berlin, June 6, 2014 – Native Instruments today kicked off THE FUTURE OF
DJING – a new video series featuring acclaimed international artists and
how new technologies found on TRAKTOR products inspires creativity.
Throughout the summer of 2014, THE FUTURE OF DJING series will highlight
the artist, and how technological innovation plays a role in their
performance.

The first video features house icon Marc Kinchen aka MK, who’s musical
career has given rise to some of dance music’s most iconic tunes. In
this video, Marc talks about how technology has always inspired his
DJing and fuels his concept of the ideal live DJ performance – creating
a track from start to finish live while DJing. MK also shares his vision
where a future generation of talented DJ/producers will be setting the
new standards of DJ culture without ever touching vinyl or playing an
instrument.

Shot on location in Glasgow, Scotland on Record Store Day, the video
shows Native Instruments spending the day around town with Marc as he
talks about the evolution of the DJ/producer, makes an in-store
appearance, and performs at the Lovelife Festival held at The Arches
club. Marc is seen using the KONTROL X1’s multi-purpose touch strip to
control effects, loop, and beat-jumping.

The FUTURE OF DJING video series aims to kick-start discussions with
artists, labels, and the media about the future of DJing. As an added
bonus, Native Instruments is giving away five of the TRAKTOR KONTROL X1
controllers signed by Marc in the video. To win, people must leave a
comment on the video’s Facebook post. Five winners will be selected at
random.

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The first video of THE FUTURE OF DJING series featuring MK is available at: