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  • Get Educated At NAMM

    By HC News |

    Game-Changing Ideas Unleashed at 2016 NAMM Show

    120-plus professional development sessions focus on innovative ideas to help NAMM members capitalize on growth opportunities


    Carlsbad, Calif. (November 17, 2015) – During the 2016 NAMM Show, NAMM members will have access to more than 120 free educational sessions designed to turn tips into substantial growth. NAMM unveils a fresh lineup of educational sessions that will support many facets of the music product industry from in-store and online retail to manufacturers, pro audio and technology. NAMM U’s Retail Boot Camp, NAMM U Breakfast Sessions and the NAMM Idea Center, along with TEC Tracks, offer game-changing ideas for music industry professionals and businesses of all sizes in Anaheim, CA from January 21-24, 2016.

    “New technology has changed the way every NAMM member business is run today,” said Joe Lamond, president and CEO of NAMM. “This January NAMM U’s line up will provide new ideas to make technology work in your favor by creating new opportunities for the future. Many members tell us that what they learn by attending these free NAMM U sessions has a huge positive impact on their success and makes coming to the NAMM Show a great investment.”

    The day before the 2016 NAMM Show officially starts, NAMM members can immerse in a full day of learning at NAMM’s Retail Boot Camp – discovering new ideas about how to sell to the socially connected consumer. The one-day training will also help retailers understand future trends in online marketing, best practices for rental programs, and the most efficient techniques to manage store inventory. NAMM’s Retail Boot Camp will be held on Wednesday, January 20 from 9 a.m. to 4 p.m. in the Anaheim Hilton’s California Ballroom. Afterwards, a special two-hour Technology Boot Camp and reception looks at practical tools for making retail businesses more profitable, efficient and visible. Both events are free to all NAMM members and their employees.

    NAMM U Breakfast Sessions will hone in on game-changing strategies that members can apply instantly. On the opening morning of the show, NAMM President and CEO Joe Lamond will host Breakfast of Champions, featuring influential music-product leaders and big-name artists discussing the state of the industry and where it’s going. On Friday, New York Times best-selling author and jazz guitarist Josh Linkner will deliver practical ways to instantly turn ambitious ideas into big business results. During Saturday’s Breakfast Session “Hug Your Haters: Customer Service in the Digital Age,” digital business expert, technology advisor and marketing guru Jay Baershares awesome opportunities for customer service wins in the modern era. Start each day at the NAMM Show with big ideas, inspiration and a free breakfast beginning at 8 a.m. in the Anaheim Hilton’s Pacific Ballroom.

    The NAMM Idea Center will present more than 45 forward-thinking professional development sessions with many focused on boosting a retailer’s online and brick-and-mortar presence through more effective websites and digital marketing. Each 30-minute session will be held in the Idea Center’s new lobby location that offers more room to comfortably learn and network. These peer-to-peer sessions will tackle some of the best ways to attract customers through Google, YouTube, Instagram and mobile-friendly websites. Some highlights include the social media platforms that retailers can focus on to grow their customer base and the 10 best ways to raise profits through eBay and Reverb.com.

    TEC Tracks will make its debut in Anaheim this year, featuring more than 70 pro audio and music technology master classes, live interviews and panel discussions. Legendary producers Eddie Kramer and Tony Brown will keynote sessions. For the artist, there will be a session about how to maximize crowd-funding websites such as IndieGoGo, GoFundMe and KickStarter. TEC Tracks has also partnered with A3E (Advanced Audio + Applications Exchange) to offer six educational sessions focused on the future of audio. TEC Tracks replaces The H.O.T Zone on the second floor of the Anaheim Convention Center.

    NAMM will team up with the U.S. Patent and Trademark Office (USPTO) to offer hands-on training on a variety of intellectual property issues. NAMM members can learn more about the patenting process, trademarks, copyrights and trade secrets during a one-hour roundtable discussion in the NAMM Member Center on Thursday, January 21 from 10 a.m. to 11 a.m.

    NAMM U schedule: https://www.namm.org/namm-u-sessions

    TEC Tracks schedule: https://www.namm.org/tec-tracks

    Check out the complete lineup of professional development sessions for music professionals at the 2016 NAMM Show. NAMM members are encouraged to register for badges by January 6, 2016 – at which point, badge registrations will incur a $50 to $100 fee, depending on badge type. Limited exhibit space is also still available.


    About NAMM

    The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 member companies located in 102 countries and territories. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit www.namm.org, call 800.767.NAMM (6266) or follow the organization on FacebookTwitter and YouTube.

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