NASHVILLE, TN (January 10, 2020) For the past 126 years, Gibson has been synonymous with creating and shaping sound. The new Gibson era celebrates the iconic models of the Gibson Golden Era while leaning into the future with instruments that nurture new players across generations, genders, and genres of music. In 2019, Gibson emerged as the legitimate leader again by offering new, relevant and award-winning guitars. Combined with a re-energized brand and renewed commitment from all Gibson artists, 2020 is set to take Gibson to the next level as they showcase the new line-up, launch history-making new collections and artist collaborations during Winter NAMM 2020 in Anaheim, CA (January 15-19).
The Gibson NAMM 2020 experience will feature daily events in the Gibson experience space located on the 3rd Floor in Ballroom A Anaheim Convention Center (daily 11-5pm). The Gibson experience will host artist performances on the main stage and the new acoustic lounge, as well as, musician Q&A’s on industry hot topics and new product debuts from icons to upstarts. Gibson’s NAMM events will begin with a Media and Custom Shop preview event on Wednesday, January 15, an official opening party and concert “Gibson Live at The Grove” will kick-off on Thursday, January 16 at City National Grove Of Anaheim.
At Winter NAMM, Gibson will showcase new collections and artist collaborations for 2020.
The Gibson Original Collection brings classic design, innovation and authenticity back into the hands of Gibson fans. These include the legendary Les Paul Standard 50’s and 60’s. “Less than one year ago we launched the new Original Collection as a way of going back to the 50’s and 60’s, to pay tribute to our iconic Golden Era bringing those classic designs back into the hands of Gibson fans” says Cesar Gueikian, Chief Merchant Officer of Gibson.
“The Modern Collection reflects a new era of innovation, something Orville Gibson started in 1894 and Ted McCarty fueled in the 50’s and 60’s. It incorporates many contemporary updates that players have embraced, such as lighter-weight bodies, push-pull systems to switch between the Burst Bucker and P90 sounds, innovative slim-taper necks with asymmetrical profiles, shaved heels for effortless access to the highest frets,” adds Cesar.
In a history-making move, Gibson will launch the first-ever Slash Collection. It includes four Les Paul and two J-45 influential Gibson guitars Slash has used during his career, inspiring multiple generations of players around the world. The Slash Collection can be seen live on stage with Slash today.
Each Slash Collection Les Paul Standard features a AAA maple top, a solid Mahogany body and Slash’s personal touches including a C-shape neck profile, signature Gibson “SlashBucker” pickups, color coordinated hardware appointments, hand-wired electronics with orange drop capacitors and a vintage style brown hardshell case. Exclusive to the Slash Collection are Slash’s “Scully” signature drawing on the back of the headstock, Slash’s signature on the truss rod cover, a blank truss rod cover in the case, Slash’s new Ernie Ball strings, and four Slash Jim Dunlop Tortex® picks. The Slash Collection Les Paul Standard is available in November Burst, Appetite Burst, Vermillion Burst and Anaconda Burst. “Working with Slash is an honor and to develop his new Gibson Collection was an incredible journey; Slash is a perfectionist and a guitar nerd like me, and his new Collection is a true reflection of him” says Cesar.
"Developing my new Collection with the new Gibson team has been really exciting,” says Slash. “The quality and attention to detail is next level, and these new guitars truly reflect what I play live and in the studio. I think guitarists will be inspired by what we've put together.”