The Mapex Drum Company launches their New Consumer Website
By HC News |
Mt. Juliet, TN…April, 2014. After many months of planning and hard work, Mapex fans have a new home to enjoy as the Mapex site has been completely renovated, revamped and updated with the primary focus on providing an intuitive, simple user experience, and to entertain the most rabid of Mapex fans on a daily basis. Perhaps most significant is that the new site features Responsive Web Design for optimal viewing and navigation by the end-user regardless of their screen size or device type.
The new Mapex home page gives the consumer a quick glance of all things Mapex, showcasing the company’s latest products, news, and events, , making the most widely searched information available right up front rather than forcing visitors to dive deep into the site to find what they're after. Mapex has also simplified their product navigation to be more intuitive and responsive to the way today's internet users prefer to search for products. Products can be sorted by series, by experience level, or by popularity. Product information like shell materials, finishes and configurations are readily available while videos provide in-depth demonstrations and testimonials by top artists.
The new Mapex artist gallery is easily navigated and can now be sorted by name or genre. Artist videos and photos play a big part in the artist section, but the website also boasts a robust media library that provides videos, images, articles and more to bring the widest range of information to the customer. The Mapex Blog section “The Bus” will offer the consumer exclusive content and the Mapex bulletin board, “The Wall”, will allow consumers to quickly scan stories and events that are of interest to them. An integrated social media experience with Twitter, YouTube and Facebook now makes it easier than ever for a consumer to share content from the Mapex website.
"It's taken us a few years to plan and develop the new Mapex website and we're very proud of the results." states Director of Marketing, Mike Robinson. "We worked hard to create a user interface that would provide a really positive user experience for our customers, no matter what device they're on."
For more information on Mapex Drums visit: http://www.mapexdrums.com/us
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