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  • New DTX Electronic Drum Accessories Program Features Color-Coded Boxes With Easy-to-Understand Graphics

    By HC News |

    ANAHEIM (January 23, 2014)—Hybrid drum sets, which combine acoustic and electronic elements, are becoming the standard for professional drummers. In addition, electronic kits are becoming popular and almost all of them can be expanded. Sometimes, however, the many possibilities for creating unique and personalized drum sets can create confusion on the part of drummers and retailers.    

    Yamaha’s DTX Accessories Program, new at the 2014 NAMM Show, features colored boxes with product photos and specification icons to clearly identify the product and its applications. The new system helps take the mystery out of creating hybrid kits by making it easier to configure drum pads, cymbal pads, sound modules and other electronic offerings. This merchandising effort helps retailers and consumers navigate Yamaha’s expanded product line and includes new signage and display options.   

    “First and foremost, this is pure additional business for retailers and Yamaha understands that retailers want return and add-on purchases from electronic drum customers,” said Steven Fisher, marketing manager, Electronic Drums, Yamaha Corporation of America. “As drummers seek more options to create their own hybrid and extended electronic kits, we know that players and retailers want to be better informed about their options. This new packaging brings DTX accessories out of the stockroom and onto the showroom floor.”       

    For more information, visit the Yamaha Booth at the 2014 NAMM Show in the Anaheim Marriott Hotel, Marquis Ballroom, running January 23-26, or visit http://4wrd.it/YAMAHAUSA.


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