Members ZERO HEROES Posted March 17, 2008 Author Members Share Posted March 17, 2008 This is an utterly meaningless statement to me. Can you explain it? It means you maximize your profit to the highest possible yield. Link to comment Share on other sites More sharing options...
Members BlueStrat Posted March 17, 2008 Members Share Posted March 17, 2008 We use promotional cards to get people to come to shows. I wont bore you with all the details, but for them to get the CD, they have to bring that card to a show. We also use the cards to see what promotion locations work best. In most cases we talk them into buying the CD/DVD we sell since it has stuff the free CD does not. Okay, I can see that. You actually have a marketing plan. That's a good thing. It means you maximize your profit to the highest possible yield. Well, again, this can mean anything, or nothing. I used to work for a savings and loan as a loan officer, and the VPs used to say things like this at our weekly 'strategy sessions' when they didn't really have anything to say. Sort of like "people, we need to be thinking outside the box for quantum profitability yields" or "the strategems of applied effort need to mesh with the matrix of projected goals." What they really meant was "people, hustle your ass and meet sales quotas!" Link to comment Share on other sites More sharing options...
Members Poker99 Posted March 17, 2008 Members Share Posted March 17, 2008 Aren't you hurting your credibility and image when you give away too much? Think about it... People are sheep. Image and perception is really important. If you give away your music (note that I am not against giving one or 2 singles, or a CD to someone important), you send the message to people that you don't care if they buy it or not. That you don't think it has any value. People will get the message, believe me, and probably think you do it for fun only, and that your band is small and not credible. That's how I see it. Link to comment Share on other sites More sharing options...
Members sabriel9v Posted March 17, 2008 Members Share Posted March 17, 2008 Aren't you hurting your credibility and image when you give away too much?Think about it... People are sheep. Image and perception is really important. If you give away your music (note that I am not against giving one or 2 singles, or a CD to someone important), you send the message to people that you don't care if they buy it or not. That you don't think it has any value. People will get the message, believe me, and probably think you do it for fun only, and that your band is small and not credible.That's how I see it. This is true to an extent, but I still feel that you must define exactly what is being given away for free before attacking someone's marketing plan. Link to comment Share on other sites More sharing options...
Members ZERO HEROES Posted March 17, 2008 Author Members Share Posted March 17, 2008 Well, again, this can mean anything, or nothing. I used to work for a savings and loan as a loan officer, and the VPs used to say things like this at our weekly 'strategy sessions' when they didn't really have anything to say. Sort of like "people, we need to be thinking outside the box for quantum profitability yields" or "the strategems of applied effort need to mesh with the matrix of projected goals."What they really meant was "people, hustle your ass and meet sales quotas!" I just use economic terms since I got a minor in economics. I can't tell you anything about all those other terms. Link to comment Share on other sites More sharing options...
Members ZERO HEROES Posted March 17, 2008 Author Members Share Posted March 17, 2008 Aren't you hurting your credibility and image when you give away too much?Think about it... People are sheep. Image and perception is really important. If you give away your music (note that I am not against giving one or 2 singles, or a CD to someone important), you send the message to people that you don't care if they buy it or not. That you don't think it has any value. People will get the message, believe me, and probably think you do it for fun only, and that your band is small and not credible.That's how I see it. If they like the music, they don't care. We work hard at making our shows entertaining. I also said that not everyone gets a free CD (paper sleeve). Just because verizon wants to give you a free cell phone, is your perception of them that they're cheap? Verizon also sells more expensive phones, just like we sell more a expensive CD/DVD set. The free CD is the hook. We up sell them at shows very well. Link to comment Share on other sites More sharing options...
Members BlueStrat Posted March 18, 2008 Members Share Posted March 18, 2008 This is true to an extent, but I still feel that you must define exactly what is being given away for free before attacking someone's marketing plan. Yes, that was my bad, making assumptions based on what I've witnessed from other bands. It's not fair to assume anything about anyone. Link to comment Share on other sites More sharing options...
Members sabriel9v Posted March 18, 2008 Members Share Posted March 18, 2008 Yes, that was my bad, making assumptions based on what I've witnessed from other bands. It's not fair to assume anything about anyone. ...heh, but sometimes an educated guess or strong hunch can be right Whenever a band is giving away their entire 10-12 song lp away for free, that's just dumb. Link to comment Share on other sites More sharing options...
Members ZERO HEROES Posted March 18, 2008 Author Members Share Posted March 18, 2008 ...heh, but sometimes an educated guess or strong hunch can be right Whenever a band is giving away their entire 10-12 song lp away for free, that's just dumb. Let me ask everyone a question. Would you like more people coming to your shows and you making more money from your work? Link to comment Share on other sites More sharing options...
Members BlueStrat Posted March 18, 2008 Members Share Posted March 18, 2008 Let me ask everyone a question. Would you like more people coming to your shows and you making more money from your work? I've played in front of 2000-10,000 people crowds since 1998 (not all the time, just during festival season and for concerts). They generally pay 1000-1650 for 75-90 minutes, plus CD sales. I've done roughly 40-50 of those shows, and I never had to give away CDs to anyone but the promoters and the media writers. So if you're saying you have to give away CDs to random people to get in front of a crowd and make money, I call BS. If you're not saying that, then okay. It may be one way to get a crowd, but I question the wisdom of it at the shows you're playing (see my posts above for the reasons). But it sounds like you're giving away teasers and promo cds as tickets, which is a good idea in some applications, and I don't have any issues with that. As always, you're free to do whatever you wish regardless of what anyone else thinks anyway. If it works for you and you can honestly document on paper where doing what you're doing has proven beneficial, then who cares what anyone else thinks? Link to comment Share on other sites More sharing options...
Members ZERO HEROES Posted March 18, 2008 Author Members Share Posted March 18, 2008 But it sounds like you're giving away teasers and promo cds as tickets, which is a good idea in some applications, and I don't have any issues with that. As always, you're free to do whatever you wish regardless of what anyone else thinks anyway. If it works for you and you can honestly document on paper where doing what you're doing has proven beneficial, then who cares what anyone else thinks? We've established what I'm doing already, now we're on to something else. Link to comment Share on other sites More sharing options...
Members music321 Posted March 18, 2008 Members Share Posted March 18, 2008 i have a few CDs that i've gotten for free from bands. bands think that the cd will be played in the car, at a party, etc., and that others will go to their shows. this sounds good on paper, but i doubt the strategy works. if it did, there would be many more local bands making it big. Link to comment Share on other sites More sharing options...
Members ZERO HEROES Posted March 18, 2008 Author Members Share Posted March 18, 2008 if it did, there would be many more local bands making it big. There are dozens of bands that have benefited from giving away CDs. I know the Dixie Chicks use to do it all the time when they first got started here in Dallas. I still have one of their free CDs. There is a lot more to "making it big" than this one, and very less effective, method of promotion. But everything counts. It's a numbers game. The more you do, the higher return you will get. There is ROI, and especially ROTS. I could spend hours handing out fliers hoping someone will come, but giving someone a free CD because they have one of our "free cd" cards is about 5 seconds. It take a lot of effort on this person to get the free CD. BTW, I should mention that just handing out free CDs to everyone is an extremely big gamble. I wouldn't do it and I don't. Link to comment Share on other sites More sharing options...
Members sabriel9v Posted March 18, 2008 Members Share Posted March 18, 2008 Let me ask everyone a question. Would you like more people coming to your shows and you making more money from your work? That's a loaded question. Yes, I would like more people to come to my shows...but then again I don't need ten or fifteen more people asking me to sneak them through the back door of the venue. They didn't pay for my entire lp or any of the other merch., so why pay at the door? Link to comment Share on other sites More sharing options...
Members ZERO HEROES Posted March 18, 2008 Author Members Share Posted March 18, 2008 That's a loaded question. Yes, I would like more people to come to my shows...but then again I don't need ten or fifteen more people asking me to sneak them through the back door of the venue. They didn't pay for my entire lp or any of the other merch., so why pay at the door? It's not a loaded question. No one would like to have midgets running around nude at their shows. Link to comment Share on other sites More sharing options...
Members sabriel9v Posted March 18, 2008 Members Share Posted March 18, 2008 It's not a loaded question. No one would like to have midgets running around nude at their shows. Link to comment Share on other sites More sharing options...
Members BlueStrat Posted March 18, 2008 Members Share Posted March 18, 2008 It's not a loaded question. No one would like to have midgets running around nude at their shows. Are you kidding? That would be awesome! Talk about creating a a buzz... Link to comment Share on other sites More sharing options...
Members ZERO HEROES Posted March 18, 2008 Author Members Share Posted March 18, 2008 Are you kidding? That would be awesome! Talk about creating a a buzz... Well, if the venue had a permit for it, but otherwise I think they and the venue owner would get arrested. We have dancers, about as close to nude as you can get. Link to comment Share on other sites More sharing options...
Members Standard8 Posted March 19, 2008 Members Share Posted March 19, 2008 Naked midgets cost more than they are worth. You get publicity, but if you are small time, it costs you $1500 because of the Naked Midget Union, and if you are big time, then you become an exploiter. It's a lose-lose situation when using midgets in showbusiness. Link to comment Share on other sites More sharing options...
Members dunnowho_73 Posted March 19, 2008 Members Share Posted March 19, 2008 It's all about em downloads... both illegal and legal...Who makes the money ??? Link to comment Share on other sites More sharing options...
Members pjrake Posted March 22, 2008 Members Share Posted March 22, 2008 what do you guys think of what these guys are doing about their album release on tuesday: http://www.myspace.com/pennywise -PJ Link to comment Share on other sites More sharing options...
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