Members Goldenvoice Posted January 29, 2007 Members Share Posted January 29, 2007 I've been approached about doing a jingle - actually it's in the works, for a local large furniture store. I know the family who owns it. They want one 30 sec & one 60 sec spot, with lots of room for voice-over, etc. Will air both local AM, and regional FM. How do I determine what to charge them? I'll do the writing, recording, producing, etc. I know I can't charge what the " big dogs" do, but where do I start? What do the pros charge? Thanks, G:wave: Quote Link to comment Share on other sites More sharing options...
Members axe2 2001 Posted January 30, 2007 Members Share Posted January 30, 2007 I wouldn't know but that sounds like a great project! If you know and trust the family, can you just ask them what they might have paid in the past? Quote Link to comment Share on other sites More sharing options...
Members venkiee Posted January 30, 2007 Members Share Posted January 30, 2007 Normally I charge $5 per second of audio for a Radio commercial..That includes back tracks, voice over and mastering. The payment for Voice Artist (if they want a big guy) is seperate... Quote Link to comment Share on other sites More sharing options...
Members Goldenvoice Posted January 30, 2007 Author Members Share Posted January 30, 2007 Wow, that would be only $150 for a 30 second jingle... I hardly open my guitar case for that, yet alone spend hour upon hour arranging, recording, mixing, etc... I was thinking more 6 to 10 times that - or more - am I way off base? I will say last year we did 5 Christmas spots - 30 sec each - traded for a $2800.00 mattress set... yes, I sleep well Helped that the Vice President of Simmons Mattress comes in to listen to me when he's in town... Quote Link to comment Share on other sites More sharing options...
Members Matt Hepworth Posted January 31, 2007 Members Share Posted January 31, 2007 $450 plus musicians fees might be a good starting point for the 30 second snip. $750 for the 60. I don't do a lot of that, but my buddy and former intern does. I think he averages about $500 each. Quote Link to comment Share on other sites More sharing options...
Members linwood Posted January 31, 2007 Members Share Posted January 31, 2007 I'd go 1.8k since you know them....for anyone else 2.8k. They don't own it for that price, but are buying a license for that market. Quote Link to comment Share on other sites More sharing options...
Members blue2blue Posted February 1, 2007 Members Share Posted February 1, 2007 I would certainly expect more. Maybe he meant for every second spent tracking in the studio? I'm thinking he meant for a straight commercial with no hire out talent and just library music or minimal SFX. And it still sounds cheap but things are tough these days... But, obviously, an original jingle is a whole different animal. I mean, just imagine what you'd have to charge if it was a union date with live musicians. That said, I just don't think THAT happens anymore -- not even much at the national TV spot level. Listen to the music under a lot of TV commercials -- a lot of it was done with library music or ACID or similar. Quote Link to comment Share on other sites More sharing options...
Members DontLetMeDrown Posted February 1, 2007 Members Share Posted February 1, 2007 Call the local studios in your area and pretend you are the client. Ask what they would charge. Charge (or undercut) accordingly. Quote Link to comment Share on other sites More sharing options...
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