New Rad Trads In Standard And Custom

SCHECTER GUITAR RESEARCH UNVEILS THE TRAD STANDARD AND TRAD CUSTOM AT THE 2015 SUMMER NAMM SHOW.

(June 8, 2015, Sun Valley, CA) – Schecter Guitar Research is going back to their roots with the Trad Standard and Trad Custom at the 2015 Summer NAMM Show in Nashville, TN. This new line of astounding instruments will be showcased in Schecter’s Booth 1344.

Trad Standard: The Trad Standard offers a familiar style, feel, and playability that guitar players have admired for decades at an affordable price. The Trad Standard features: an Alder body, Maple or Rosewood fingerboard, Bolt-on Maple neck, Schecter Diamond Single Coil S/S/S pickups, Vintage Tremolo bridge, and Chrome hardware.

Available Colors: Lake Placid Blue (LPB), 3 Tone Sunburst (3TSB), Arctic White (ARWT)

Price: MSRP $699/STREET $499  

About the Trad Standard:

Construction: Bolt-on
Body: Alder
Neck: Maple
Fingerboard: Maple or Rosewood/ 12” (305mm) Radius
Nut: Graph Tech IvoryTusq XL 42mm
Scale: 25.5” (648mm)
Frets: 21
Inlay: Dots
Pickups: Schecter Diamond Single Coil S/S/S
Electronics: Volume/Tone /5-Way Switch
Bridge: Vintage Tremolo
Tuners: Grover 6-in-Line
Hardware: Chrome


Trad Custom: Designed for exemplary tone and functionality, the Trad Custom is the perfect tool for the most diverse of players to represent their craft. The Trad Custom features: A Swamp Ash body w/Flamed Maple top, Maple or Rosewood fingerboard, Bolt-on Maple neck, Schecter Diamond HUM/S/S pickups, Wilkinson WV2 Vintage Tremolo bridge, and Chrome hardware.

Available Colors: Black Cherry Burst (BCHB), Trans Black Burst (TBB)

Price: MSRP $869/STREET $599

About the Trad Custom:

Construction: Bolt-on
Body: Swamp Ash w/Flamed Maple Top
Neck: Maple
Fingerboard: Maple or Rosewood/ 12” (305mm) Radius
Nut: Graph Tech IvoryTusq XL 42mm
Scale: 25.5” (648mm)
Frets: 21
Inlay: Dots
Pickups: Schecter Diamond Humbucker/Single Coil HUM/S/S
Electronics: Volume/Tone (Push-Pull)/5-Way Switch
Bridge: Wilkinson WV2 Vintage Tremolo
Tuners: Schecter Locking 6-in-Line
Hardware: Chrome

About Schecter Guitar Research:

As Schecter Guitar Research moves into its 39th year in business as one of the world’s premier guitar companies; while continually evolving and expanding; Schechter’s line of guitars and basses continue to appeal to a broad spectrum of players. Its core business practice offers high-quality instruments at an affordable price.  Schecter is always adding to a very strong roster of high-profile artists including: Nikki Sixx, Disturbed, Avenged Sevenfold, The Cure, Papa Roach, Seether, In This Moment, and Black Label Society. For more info, log on to: www.schecterguitars.com.