Cort Doubles Down On Jazz Pickups In Latest GB7 Electric Bass

Cort Doubles Down on Jazz Pickups in Latest GB7 Electric Bass

SEOUL, SOUTH KOREA (June 13, 2017) — Raising the bar on instrument design often means incorporating cutting-edge features on a time-proven model. That’s what Cort set out to accomplish with its GB Series of electric bass guitars. Within this series, the GB7 models combine a proven body and bridge design with enhanced electronics, machine heads, and more for the best of the past and future. The newest addition to the GB7 line—the 4-string GB74JJ with double jazz pickups—continues the seamless integration of classic and modern in one stunning instrument.

The GB74JJ’s two VTB-ST pickups were carefully chosen with consideration to this instrument’s swamp ash body, and are voiced to deliver a legendary jazz tone. Crafted with winding materials that maximize high and low frequencies, the refined design of these pickups provides a unique noiseless performance. The electronics are also specially engineered, providing for two bands of tone control as well as master volume and pickup blend controls, with the ability to switch from active to passive thanks to a provided push-pull pot. 

Players will also note the GB74JJ’s solid construction, starting with the Omega Bridge, an important sonic enhancement made from high-density die-cast Zinc that’s rock solid, yet fully adjustable. The countered neck joint on this model provides better fret access and comfort with a sleek look. Both the neck and fingerboard (21-fret, 34’’ scale) are satin maple. Gig ready, the GB74JJ has a trim neckjoint, slimmed-down neckplate and Hipshot Ultralite™ tuners with a 20:1 gear ratio that makes tuning easy and precise. The tuners’ lightweight construction also helps avoid neck-dive and adds to overall comfort.

Available in two, high-gloss color finishes—AM 4-String Amber and AB 4-String Aqua Blue—the GB74JJ respects the past while representing the future. Get a closer look at the GB74JJ and Cort’s GB7 Series by clicking here.

MSRP $749 USD

About Cort Guitars

Cort designs, manufactures, and delivers some of the finest guitars and basses to musicians and music enthusiasts all around the world. Over the past 50 years, the company has worked with some of the largest and most well-recognized guitar companies in the industry, as well as artists of international recognition. Cort remains focused on providing instruments that will last generations with the best workmanship possible, the best materials and components, and the best service long after the instruments have been purchased. For more information, visit www.cortguitars.com.