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anyone Does T.V commercials for Nike,Ford,Honda,wallmart etc??


tonyrobbins

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I have a friend that is an interior communications technician. He installs and troubleshoots company paging and music systems.

 

As a side job, he makes radio and TV (audio only) ads at his house. He does a fair amount of business. Every now and then he'll score big and make a few thousand in two days.

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As a side job, he makes radio and TV (audio only) ads at his house. He does a fair amount of business. Every now and then he'll score big and make a few thousand in two days.

 

 

that was also one of my points ,

its a Side job For him also , I dont know but you have to be really good,

to make Music for t.v for companies like honda,Ford .etc. as a Side job.

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Yes i can Does it in a few days and it does pays almost eleven or more dollars or millions if it is for Nike. Ford pays alot less ha ha.

 

 

Aside: There were several typos up there. The intellectual in me had to fix them, but I think it might have been slightly funnier left as is.

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O hey there tonyrobbins, how's music school going for you? I hope you are still practicing during all waking hours on your battery operated 61key controller with aftertouch. Then maybe you can make music for nike commercials in the park or in your car.!! But only after you practice

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If you are doing ads for the majors you need to ask a few things?

The UNION:

- iS it going thru the union? MOst of the big guys do it "above board" which means you need to supply them (the ad-agency who is hiring you) the labor agreements and fill out the necessary paperwork with your local AFM (and AFTRA if you have vocals) The union guarantees an X amount of $ for every 3 hour block AND for every"line" (which is each different instrument) plus creative fees, session leader, and if applicable, arranging fees. If there are vocals- try to get the lead vocal contract(even if you are not singing) AFTRA pays tons in lead vox royalties.

 

FEES to the Ad agency:

-Typically you will be asked to do more than one versions- so make sure you get a re-write fee.

-Also, get your creative fee

- You sure they only need a 30 sec? 99% of the time they need a 60,30, 15 and 5.

- Who is administering the license? Chances are they wont be bothered with this which is a VERY good thing for you: A) copyright your work (b) with your performing rights society (ASCAP, BMI) list yourself as sole composer and publisher.You will need to enter in the ad agency name and the adbuy #.

- What is the format? TV? Radio? Both? Will it play in stores? IS it going to be on Network or Regional-local or cable? This is a friggin huge part of your deal as Network resids' pay tons, local radio by comparison does not.

- How long will it air? Anything over 13 weeks (if this was union deal) MUST pay out reuse fees via the AF of M.

- Studio fees- what it will cost per hour plus engineer

- Cartage fees and miscellaneous expenses

 

Typically a legitimate National campaign spot gets about 25K in creative and production fees and if its aired a lot on Network TV, anywhere between 100K to a million$ per year in royalties, and if there are vocals you can ad another 100K to that.

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ChromaLord thanx its people like you that make putting up with

really #@&!@! people all worth while here on HC.

really appreciate the response

 

Btw if you do commercials the person i know he told me that

the company has different music

making people, and they are listed

In different categories , the drum and bass guy, the Latin guy ,the techno guy etc, he told me what he was listed as.

 

What are you listed as?

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A friend of mine does commercials for 1 of the major Detroit automakers, he only uses commercial artists ie. suggested that for the roll out of a new pickup truck a few yrs. ago they use Peter Gabriel's Big Time song ($1mil fee negotiated), the mfg. thought it was too much and wanted an American band so he sat down at a table with the members of Aerosmith - $5 mil later they had a deal to use one of their songs in a commercial. Now some of the small budget commercials like gov't ads pay very little - usually in the $500 range but then again the music is not that complicated nor memorable. A few years ago I was asked to do a number of 15 sec. shorts for a federal program - I think they were to pay @ $600 each. These I was able to do in about 2 hours for the bunch - its all who you know.

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I've produced music in quite few big campaigns and I have to say that as a full time job its is TOUGH. Tough to get the jobs, Tough to negotiate and deal with the mixed personalities that are in the food chain to getting your track used ( even after months of changes and screwing around with countless tweaks and opinions ) - It will be almost impossible to do this as a part time job.

 

Budgets are not always big and there is no formal pay structure.

 

I've worked on a Reebok commercial that only paid

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Not to quibble, but... (alas, it is the pre-coffee hour)

Using existing professional music for commercial purposes is a matter of licensing the track via ascap. Nobody "sits down with the members of Aerosmith" to get a song license.

 

 

So you're saying then that the band has no say in what corp. can use what song?? I guess they were look alike stand-ins at the table then as was the many other artists who still own the rights, that demand to meet face to face with the producer/asst. to go over a storybd. before they would let their music be attached to a commercial.

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So you're saying then that the band has no say in what corp. can use what song??

 

 

 

"No say"? Sigh... you honestly believe that when someone wants to license an Aerosmith song, everyone in the band stops what they are doing and travels to one location so they can have a get-together over one use of a song? I'm guessing that 30 years in, the boys have figured out how to hire an agent and attorneys to take care of the granular control of thier material.

 

Not trying to spoil your rock n roll fantasy. If you know a guy who meets with Aerosmith and that's important to you, awesome. Apathy, take me away!

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"No say"? Sigh... you honestly believe that when someone wants to license an Aerosmith song, everyone in the band stops what they are doing and travels to one location so they can have a get-together over one use of a song? I'm guessing that 30 years in, the boys have figured out how to hire an agent and attorneys to take care of the granular control of thier material.


Not trying to spoil your rock n roll fantasy. If you know a guy who meets with Aerosmith and that's important to you, awesome. Apathy, take me away!

 

 

C'mon; you're better than that, I think.

 

You know that ASCAP and BMI only handles performance royalties and have nothing to do with the sync rights.

 

Yes, when someone wants to use a song in a multi-million dollar ad campaign, the management of the artist negotiates for how much money they are willing to grant a master use license. Who knows if the band/artist is the rights holder, or their publisher or management or whoever... but it is a negotiation with the rights holder; HFA, for instance, doesn't do sync rights anymore.

 

But you miss the point of the overall posting: master use licenses are not compulsory, and there is no statutory rate. There is no way to force a rights holder to license their work to be on a commercial if they do not want to grant said license.

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