Ernie Ball Strums In 2008 With Titanium-Coated Slinky Acoustic Strings

In a revolutionary movement sure to uplift plain strings from problematic weakness and breakage, Ernie Ball is proud to introduce its new Slinky Acoustic sets, featuring patented coated Titanium RPS Technology that resists rust and grime to produce a bright and powerful tone time after time.

A long-awaited development, Ernie Ball's coated titanium Slinky Acoustic sets are stronger and longer — lasting than traditional coated and uncoated strings thanks in part to an exclusive protective coating on both the wrap wire and the plain strings as well as a patented winding of titanium wire around the lock twist of the ball end. Staying true to Ernie Ball's heritage of superb craftsmanship and sound quality, the Slinky Acoustic sets are also made with the finest and freshest raw materials, resulting in a crisp ringing sound with pleasing overtones.

"As far as we're concerned, plain strings need the same protection as wound strings, and this is the long-awaited solution," said Brian Ball of the Ernie Ball Company. "These strings are resistant to corrosion and dirt and are stronger all around than any we've seen." Enhancing the inherent string quality and freshness is Ernie Ball's new string packaging — the company's first new string packaging concept in more than 45 years. Produced and now hermetically sealed into their packages at Ernie Ball's desert headquarters in Coachella, CA, the Slinky Acoustic strings are exposed to minimal moisture and humidity from factory to retailer — ensuring that all strings are as fresh upon opening as they were the day they were made.

Looking to bolster your collection of fine Ernie Ball strings, equipment and accessories? These previously introduced products are now available and shipping in March 2008:

• Ernie Ball Wah Pedal — Combining a classic Wah sound with Ernie Ball's unmatched engineering, precision and strength
• Ernie Ball Straplocks — Mechanically engineered with a quick-release, 360-degree connection for instrument protection
• Ernie Ball Ultraflex Cables — Flexible, heavy duty instrument, speaker and microphone cables for purity all around