Power Group LTD To Launch Highland Guitar Company

Power Group, LTD, a Canadian-based distributor of quality musical instruments and professional audio products, will kick off the New Year by rolling out The Highland Guitar Company and outfitting its electric and acoustic guitars with Elixir® Strings, pioneer of long-life strings.

The Power Group has been an exclusive Canadian distributor of Elixir® Strings for the past six years. Power Group CEO Ron Larcombe says that furnishing Highland acoustic and electric guitars with Elixir® Strings was an obvious choice.

"The Highland Guitar Company was established to provide musicians with a high-end guitar line that offers great value at a reasonable price," explains Larcombe. "Since Elixir Strings is the premium grade string and leader in the guitar string market, having them featured on the Highland acoustic and electric guitars helps support our mission, adding real value to both dealers and customers."

Highland acoustic and electric guitars are well-crafted in exotic hardwoods and deliver exceptional sound and playability. Their use of Grover tuning gears and Fishman pre-amps elevate the acoustic guitars above anything in their price range and their archtop electrics are equally as distinguished. The MSRP price range for Highland acoustics is $300 to $500. The electric guitar line is priced between $500 and $1,250.