Armadillo Acquires ddrum Brand

Clavia has sold the ddrum brand to the US distributor Armadillo Enterprises, citing the desire to concentrate their efforts behind the Nord brand of products.

"We think this is a good move for Clavia because it will allow us to focus on our main business, the keyboard business and the Nord brand" says Hans Nordelius, Managing Director of Clavia. "We will work aggressively to broaden our range of keyboard products and strengthen our position as a leading Keyboard and Synthesizer brand in the world market" says Micael Hamberg Marketing manager of Clavia.

Elliott Rubinson, president of Armadillo states "We are very happy to have acquired this great brand. The first thing that we have done is launch a very competitive line of acoustic drums at the Winter Namm show. We will continue with Ddrum triggers and are currently working on a new electronic kit"