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WESTLAKE VILLAGE, CA, December 1, 2011 —  Vince Lawrence has packed more into three decades in the music business than some achieve in a lifetime, initially as an artist, entrepreneur and innovator who helped introduce house music worldwide, then as a composer, producer and remixer who has come to effortlessly straddle the worlds of music and brand marketing. Lawrence’s Slang Musicgroup recently turned to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, as they were upgrading the company’s production studio. Chicago-based Dan Scalpone, GC Pro Regional Manager, South Central U.S., was Lawrence’s primary contact on the project.
A studio owner for many years, Lawrence, founder and CEO of Slang Musicgroup and a Chicago resident since birth, has amassed an extensive collection of recording hardware and instruments, but with so much now  being produced in the box, the facility’s main computer needed an upgrade. “We wanted to take advantage of some more horsepower in other  programs that we were using outside of Pro Tools,” he says.  “Since we were making the upgrade we said, what else could we do at the  same time, since we were going to take some time off? So we also took the opportunity to isolate some of the noisier equipment."

Scalpone, another longtime resident of Chicago, spearheaded the project for GC Pro. “I gave Vince all the options, and we sat down with the Avid product specialist and had some good meetings and demonstrations to narrow down what he needed. He wanted to update his Apple OS to Leopard, and naturally he had to upgrade Pro Tools, and he wanted to  upgrade his computer. He bought a 12-core Mac and a bunch of hard  drives with a Magma chassis. He also got some extra RAM, plus the  additional cards for Pro Tools.”

Having access to the fastest computer available and 30 GB of RAM is critical  for a studio that runs so many software instruments, not to mention the various applications, such as Logic and Reason, preferred by the team’s composers, according to Lawrence. “We got Vienna Ensemble to use as a bridge so that we could load the other synths into different RAM or even different computers that are elsewhere on our network, so we  could maximize our composition palette. We wanted  to have as many different things running virtually as possible,” he explains.

Slang Musicgroup works on many different types of  projects, including remixing; music for advertising; music licensing for commercials, web, games and other purposes; original music production; artist development; and studio rental to outside engineers and artists. Current remix projects include songs by R. Kelly and Wiz Khalifa, reports Lawrence, also noting that Canadian artist Mira Black, young four-piece Mindless Behavior, and rapper Jim Jones, working with local artist YP, have all visited recently. The Slang Music Group team also wrote the theme for TV’s “Dr. Oz” and works closely with McDonalds, a client for many years, on music-related initiatives.

In addition to the upgrade to Pro Tools 9, and shortly to Pro Tools 10,  new software at the studio also includes Native  Instruments Komplete & Maschine, Spectrasonics’ Omnisphere and  Arturia’s collection of  VST instruments. “Plus a few other interesting  synth goodies that I’ll  keep to myself for the moment,” laughs Lawrence.  With the installation  of Apple’s Leopard OS, he upgraded the studio’s Waves plug-ins (Mercury  bundle) and added the Abbey Road Studios bundle.  The processing plug-in collection was further expanded with iZotope’s  Stutter Edit,  Elysia’s mpressor and the SPL Tube Vitalizer. The upgrade  included a  single item of outboard processing hardware, an API 2500  stereo  compressor.

With  producers and musicians all working in the  facility’s large control  room, noise was an issue, so Lawrence also  purchased a 20-unit IsoBox  rack from Sound Construction. “Lowering the  noise floor while keeping  critical gear in the room was one of his  objectives,” reports Scalpone.

Slang  Music Group is also working with several artists  on Atlantic Records, says Lawrence. Somehow the team has also found time  to create a five-CD  set of loops and one-shot samples, Chicago Fire,  for Sony  Creative Software’s Acid application. “It’s a good basic  toolkit for  anybody who wants to make good sounding house music and  electro,” he  says.

There  is no denying that Slang Music Group is busy:  “Our posted hours are 9  a.m. to 3 a.m. Not that I’m here for all of  them,” Lawrence  acknowledges, “but we’re willing to book a session  between those hours.  We really want to help out as much as we can, so  there’s a pile of  stuff going on around here.”
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