“SABIAN Experience” Channel To Launch On YouTube, SABIAN.COM

MEDUCTIC,  Canada (July 21, 2011) - For SABIAN endorsers, a trip to the cymbal  maker’s factory in Meductic, NB, Canada has always been a treat on a  number of levels. First, the factory is situated on stunningly beautiful  grounds facing the Saint John River, so the trip provides a serene  getaway from busy tour and studio schedules. Second, it’s a great way to  get reacquainted with SABIAN’s vast product offering. But most  importantly, it’s a valuable opportunity to work one-on-one with the  experts and artisans in the SABIAN Vault.

This  one-on-one experience is exactly what the new SABIAN Experience channel  is designed to capture. While most customers will never have the  opportunity to set foot in the Vault, they can now do so virtually. The  SABIAN Experience Channel will capture artists working with the Vault  team, creating innovative, custom cymbals or simply tweaking current  models to get them to sound “just-so”.

The  expertise of the SABIAN Vault team – the primary reason artists make  the long journey to Meductic – will be the primary focus of the new  channel. Watching SABIAN product specialists working on-site with  artists to create custom sounds will be “must-watch” video for drummers  and cymbal enthusiasts. It serves to underline how 30+ years of  designing innovative products in the Vault for artists and customers  from every genre imaginable has resulted in cymbal experts that lead the  world.

“We’re  happy to be able to demonstrate our expertise to customers around the  world. Seeing the interplay between our Vault team and world-renowned  artists will not only be entertaining, but also educational,” says Mark  Love, SABIAN Master Product Specialist. “The channel could also be a  great starting point for anyone interested in ordering custom cymbal  models.”

The SABIAN Experience channel is available at www.YouTube.com/SABIANExperience and www.sabian.com/experience.