New Squier Starter Kits at NAMM

SA-100 Acoustic Pack

Fender has revamped and added to its line of Squier brand electric, bass and acoustic packsi. Introduced at this summer's NAMM show in Nashville, the new Squier Guitar Packs contain everything a beginner needs to get started playing, and they are available with outstanding mid-year incentive plans for retailers.

"We are very excited about the opportunities that these new Packs present to both would-be musicians and for retailers", says Andy Rossi, Fender's senior vice president of sales and marketing. "With the revisions and additions to our pack line, we've got instruments for any beginner who wants to start playing guitar. Also, these Packs are easy to sell, with attractive packaging and everything a player needs to open the box and go."

Adds Rossi, "Most importantly, these are eye-catching packages with a brand name that parents will recognize and associate with quality."

The SE-100 Electric Pack features a Squier Stratocaster, gig bag, Squier SP-10 amplifier with switchable distortion, electronic tuner, strap, cable, guitar picks, and a Fender instruction book. US MSRP on this pack is $332.99.

The new Squier Strat Pack features a Squier Affinity Stratocaster, gig bag, an upgraded Fender Frontman Amp15G amplifier, electronic tuner, strap, Fender cable, Fender strings, guitar picks, and a Fender instruction book. US MSRP on this pack is $465.99.

The Squier Bass Pack features a Squier Affinity P-Bass, gig bag, an upgraded Fender Frontman Amp 15B amplifier, strap, Fender cable, and a Fender instructional video. US MSRP on this pack is $498.99.

The Squier SA-100 Acoustic Pack features a Squier Dreadnought guitar, gig bag, pitch pipes, picks and a Fender instruction book. US MSRP on this pack is $209.99

The Squier SD-8 S Package features a Solid Top Squier dreadnought with Die Cast Tuners, an automatic chromatic tuner, a gig bag, strings, picks and a special Fender 5 language DVD, featuring over 3 hours of instruction and a Fender Factory tour. MSRP on this pack is $349.99