Based north of Los Angeles, Midas Consoles North America, a wholly owned subsidiary of JAM Industries, is a new, brand focused, distribution company dedicated to the sales and after sales support of Midas and Klark Teknik products in the world's largest single market. "This is a huge new chapter in our company history," states David Cooper, sales and marketing director for Midas and Klark Teknik. "It ensures that our present and future customer base in North America is offered dedicated, brand-orientated sales expertise and technical support. We believe that a focused, brand led distribution channel is the best way of ensuring our already industry leading support is maintained and then continually improved. Our aim is simple: to establish the XL8 and PRO6 as industry standards in the live performance sector across North America. We see this move as the means of making that happen." Adds Lynn Martin a JAM executive and president of JAM's AM&S (American Music and Sound) division, "The creation of Midas Consoles North America is yet another milestone. We are extremely proud to be awarded two of the greatest live sound brands in the industry and see great opportunities for those brands via the new Midas Consoles North America distribution channel. Both Midas and Klark Teknik operate in a unique market and we need to address the requirements of sound engineers, rental companies, houses of worship, theatre, live TV broadcast ¿¿¿ in fact the whole live sector. I am also happy to announce that Jay Easley, who has been heading Midas and Klark Teknik sales in the US, will be managing the Midas Consoles North America sales team from day one and will ensure we hit the ground running! We aim to offer seamless customer support during the transition." The move gives Midas and Klark Teknik direct control of its US distribution channel, allowing it the flexibility and freedom to respond to the market and tailor its sales and service network accordingly. Launching a dedicated operation in the US comes during a period of huge development for the company, particularly in light of the rapid uptake of the XL8 and PRO6 digital systems. In such a developing market, offering superior support and backup is paramount to the brands' ongoing growth and success across North America.