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Shurecasts make their debut at NAMM to support of continued education initiatives. The SM58 — often hailed as the world's most popular microphone — is the star of a new podcast produced by Shure Incorporated.

"The SM58 has been the microphone of choice played everywhere from coffeehouses to Carnegie Hall for more than forty years," said Tim Vear, Senior Applications Engineer. "Virtually every performer and sound engineer has used the SM58 and its cousin, the SM57, at some point in their careers. They're the microphones that you turn to when nothing else will work, and we thought it was time to talk about why that is."

The SM58 episode is just one of a series of Shure podcasts available for download on the company's website and on iTunes. They can be played on any MP3 player or computer.

The podcasts — dubbed ShureCasts — cover a variety of audio topics, including Sound Isolating Earphones, Stereo Micking Techniques, the SM57 and SM58 microphones, and White Spaces issues, among others. Additional episodes will be released on a regular basis and some episodes will include interviews with artists and engineers.

"Shure has created a huge library of educational booklets and papers to help people learn more about audio," said Chris Lyons, Manager of Technical and Educational Communications. "These materials have been immensely popular, and we're excited to deliver this content in a format that people can now access anywhere they can use their portable audio players or computers."

Each podcast episode includes a brief introduction to a particular segmentaspect of audio technology, such as microphones or earphones, as well as audible demonstrations.

"It's always challenging to describe sound in words," said Cory Lorentz, producer/engineer of Shure's podcasts. "In a podcast, we can include examples of different microphones, micking techniques, and other audio concepts so that people can hear the effect for themselves."

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