Elixir Strings is inviting all Summer NAMM 2010 attendees to stop by Booth 728 to take the Elixir Cables Comparison Challenge.
Retail employees who are able to hear the difference between an Elixir Cables setup and an industry standard counterpart receive a patch cable courtesy of Elixir Strings.
The first Elixir Cables comparison took place at this year's Winter NAMM, where music industry professionals were able to hear a clear difference between the two setups. This time Elixir Strings is adding a challenge to the mix: The entire Elixir Cables line of instrument and patch cables will once again be demonstrated in a side-by-side comparison with a comparable industry setup. Representatives of music industry retailers will be given the opportunity to play, or listen to a skilled musician play, a guitar hooked up to the Elixir Cables rig as well as an industry-standard cable setup.
"With the success of our cable comparison at Winter NAMM, we're challenging Summer NAMM attendees to come face the music," says Craig Theorin, Elixir Strings product manager. "We're confident that every person will be able to hear the increased clarity of the Elixir Cables setup over that of a competitor."
While ordinary cables can distort the sound of a player's guitar by artificially boosting the mids and cutting the highs, the full line of Elixir Cables instrument and patch cables provide the lowest capacitance, minimizing tone loss from a guitar setup and delivering the truest voice of a player's guitar. Elixir Cables players experience nothing but clean, clear signals, which increase the quality of their performances
Elixir Cables feature a unique combination of extreme durability and flexible, non-twist memory for a superior performance and easy, efficient use. The dual-shield construction of the cables protect against EMI and handling noise with an abrasion-resistant jacket that provides superior cut resistance. Elixir Cables instrument cables are available in lengths of 10, 15, 20 and 30 feet, in either right- or straight-angle jacks. The company's recently introduced patch cables are available in 6-inch and 12-inch lengths with a right-angle-to-right-angle plug configuration.