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Boston, MA, March 26, 2012 — Berkleemusic.com, the online school of  Boston’s renowned Berklee College of Music, is debuting the new course  “Music Licensing” for their upcoming spring term, beginning April 2nd,  2012. Students will learn how to create new avenues for placement of their own music, identify current opportunities for  their copyrights, and understand how to use online resources to  introduce their music to music supervisors, ad creatives, video game  producers, and more.  This course was authored and is being taught by executives from RightsFlow, a licensing and royalty service  provider acquired by Google in 2011 to work within the YouTube  environment. RightsFlow’s core focus is to identify content, license,  account, and pay songwriters and publishers globally for YouTube, Google Music, and others.

“Each week we focus on a different area of licensing within the music  industry, whether it’s mechanical or performance royalties, or  international rights societies,” says Scott Sellwood, Strategic Partner  Development Manager for RightsFlow at YouTube and lead-author of Music Licensing. “The course starts with the conceptual framework  that licensing is built on, and as we progress, we dig in deeper and  look at the nuances, challenges, and opportunities available for  independent musicians in each of the main licensing verticals. We teach practical, feet-on-the-ground tips to help musicians and music  business entrepreneurs become successful with licensing music. I think  we’ve developed a really fantastic course.”

Music Licensing includes a mix of real-world examples and hypothetical  situations, in-depth explanations, and review of agreements, alongside a  wide array of exclusive video interviews with music supervisors,  licensing society speakers, and experts in the publishing world. Successfully completing the course will enable you to monetize  your creative IP across various licensing uses, whether you are a  songwriter, artist, record label, or publisher. You will know how to  register your works with relevant performing rights organizations, understand the differences between master/publishing  revenue streams, identify opportunities to create new avenues for  placement, and use online resources to introduce your music to potential  placement agents.  

To learn more, visit:  http://www.berkleemusic.com/school/course/music-licensing

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