Avid Announces Agreement to Acquire Euphonix
By Guest |
Comprehensive range of audio and video control surfaces and consoles
expands Avid portfolio to provide seamless interoperability across broad
spectrum of third-party solutions for every customer
Avid today announced that it has entered into a definitive agreement to
acquire Mountain View, CA-based Euphonix, a leader in large-format
digital audio consoles, media controllers and peripherals. With the
acquisition, Avid will deliver a broad range of audio and video control
surfaces and consoles designed to meet the needs of customers ranging
from the independent professional to the high-end broadcaster. Avid
plans to continue to support and sell both Euphonix control surfaces and
Avid's existing ICON solution, enabling customers to leverage existing
investments in industry-leading hardware.
"This acquisition greatly expands our portfolio to offer customers a
complementary set of workflow solutions-from independent producers
creating music in their home studios to broadcasters preparing segments
for national broadcast," said Gary Greenfield, chairman and CEO, Avid.
"We remain committed to driving interoperability and modularity across a
vast ecosystem of Avid and third-party creative hardware and software
solutions. And, as audio and video workflows continue to converge, we
are now well positioned to deliver control surfaces that work across
both audio and video applications, making the content creation process
more cost-effective and efficient for our customers."
Avid plans to further develop an open standard protocol that greatly
expands the ecosystem of compatibility between the Euphonix control
surfaces and a wide range of Avid and third-party audio and video
applications, including Media Composer and Pro Tools. For existing
Euphonix customers, Avid will continue to support EuCon- the Euphonix
high-speed Ethernet protocol that enables its control surfaces to
interface with third-party software.
The transaction is expected to close at the end of April.
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