Today's Guitar Amp Market in Amps Posted January 17, 2020 Looking at the current crop of products, it seems that there are 4 competing architectures, three of which have well-established market leaders: 1) Profile an existing amp to digitally copy and recreate the transfer function - Kemper. 2) Digitally process the signal through individual component blocks that represent the schematics of existing amps - Axe-FX (and maybe Helix?). 3) Digitally re-configure an analog circuit to re-create the analog circuits of existing amps - BluGuitar. 4) Use a tube amp - Marshall, Vox, Bogner, Diezel, Two Rock, Mesa, Fender, etc. Does this pretty well sum it up? If so, how does this reflect on what guitarists want/need, as opposed to what the amp builders want to design?