Great article, Phil. We see the same sort of paralysis in the MI industry; few retailers willing to truly get behind a product until it is proven, or even make a call-back on a possibility. We certainly have some shining stars in that area, and they are very successful in that old-school mom & pop music store way. With results oriented communications focused on creating product enthusiasm in players, the MI industry as whole could better benefit all the participants; manufacturers, distributors, stores, and end users.