Why do $3000+ mass produced guitars cost $3000+? in Electric Guitars Posted December 30, 2020 On 12/10/2020 at 2:49 PM, EmgEsp said: Lastly, please don't answer with "Because people will pay those prices." Yes, obviously some will, but no consumer said "Please make your guitars more expensive or I won't buy." Unfortunately, that is the best answer. I am quite sure there are many, many guitarists that can take my $129.00 Epi Les Paul Special sound like a million bucks but will gladly pay far more for a guitar just because they can.