Zildjian to Offer A. Custom Promo Video Featuring Vinnie Colaiuta

The Avedis Zildjian Company announced the new A Custom promotional video featuring virtuoso drummer Vinnie Colaiuta. This new video celebrates the 10th Anniversary of Zildjian's popular A Custom series and features the latest new models recently added to the range.

The new A Custom promotional video offers an in-depth "behind the scenes" look at the new A Customs in action with, legendary drummer, Vinnie Colaiuta live in the studio. Recorded at Cornerstone Recording Studios in Hollywood, CA, Colaiuta talks in depth about the design and development of these new A Customs. He provides a unique insight into his choice of cymbals, his relationship with the Zildjian family and some amazing playing demonstrations.

Commented John DeChristopher, Zildjian's Director of Artist Relations & Event Marketing Worldwide; "Vinnie was the obvious choice to demonstrate the new A Customs, since his vision was the catalyst for the original A Custom line in 1991. We needed someone who could articulate the extraordinary versatility of these cymbals in a variety of musical settings, and Vinnie was more than eager to lend his expertise."

Vinnie Colaiuta comments, "When I helped Zildjian design the original A Custom Cymbals, I had a clear picture in my mind. They have a "sweet" sound, not too dark, not too bright." He continues, "They are thinner cymbals that speak very quickly. The new A Custom Fast Crashes open up as soon as I touch them. They are strongly reminiscent of the old A Zildjians, but with a more contemporary feel."

The new video will be distributed to retailers around the globe. Check it out at a store near you.