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  • Mind Your Own Business

    By HC News |

    Hal Leonard Publishes Business Basics for Musicians


    The Complete Handbook from Start to Success
    Montclair, NJ (September 3, 2015) - There has never been a greater need for musicians to understand the music business than now, when emerging technologies make it possible for artists to act as their own record labels, and new contracts are structured to grab the biggest slice of an artist's revenue pie. But in a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in a language they understand.
    Business Basics for Musicians is the layperson's guide to the music industry, written by a professional musician for other musicians. In his book, Bobby Borg simplifies in a conversational tone five vital areas in which musicians need to succeed:
    • Career Execution
    • Business Relationships
    • Pro Teams
    • Deals and Dollars
    • and Future Predictions.
    "Most musicians spend years developing their musical talent only to learn about the music business the hard way - one mistake at a time," says Bobby Borg. "Musicians often leave business matters entirely in the hands of others. As a result, they are frequently taken advantage of, or they develop unrealistic expectations."
    The book not only covers legal aspects such as copyright and record contracts, it also shows to how to deal with the people involved along the way: band members, managers, attorneys, talent agents, and producers. Business Basics for Musicians will help musicians to faster navigate to success.
    This Music Pro Guide has already received high praise in the music industry:
    "In this day and age, it's irresponsible for an artist to enter the music industry without having a grasp of the business. This book should be required reading for all industry neophytes." - Steve Vai, internationally renowned guitarist
    "There are many books out there dealing with the music business, but Bobby's book has a special and important perspective - that of the working musician." - Mark Goldstein, former Senior Vice President of business affairs at Warner Bros. Records
    With interviews, anecdotes, and review quizzes, this guide will help artists master business essentials quickly so they can get back to doing what they love best - creating music.
    Additionally, short marketing & business video tips are available on Bobby's YouTube channel:
    Business Basics for Musicians
    $29.99 (US)         
    Inventory #HL 00139915
    ISBN: 9781495007767
    Width: 8.0", Length: 10.0", 312 pages
    About the Author:
    Bobby Bord is a former major label, independent, and DIY recording/touring artist who has worked alongside the most respected managers, producers, and A&R executives in the music industry. A distinguished educator, he teaches at Musicians Institute and UCLA Extension and speaks at Berklee College of Music and other prominent schools worldwide. Borg is the author of The Musician's Handbook, Music Marketing for the DIY Musician, and over 1,000 magazine and blog articles. He is the founder of Bobby Borg Consulting, where he assists rising music professionals globally. Borg lives in Los Angeles. His website is www.bobbyborg.com
    For more information, please visit http://www.halleonardbooks.com - BackBeat Books is an imprint of Hal Leonard.

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