Yamaha Brings Back The Red Label Line Of Acoustic Guitars - Summer NAMM 2019

Yamaha FG Red Label Acoustic Guitars Merge

Timeless Design with Cutting-Edge Technology

NASHVILLE (July 18, 2019) — Yamaha today showcased the FG Red Label folk guitar line, expanding the award-winning FG series with eight new models in FG Western and FS Concert body sizes. Designed in response to the needs of contemporary singer/songwriters, FG Red Label guitars provide a warm and well-balanced acoustic tone, a remarkably natural-sounding pickup system, and elegant-but-understated aesthetics rooted in tradition. FG Red Label guitars were created to complement any voice and inspire any vocalist, whether played during a solo performance or with an acoustic band.

“Yamaha’s ‘red label’ folk guitars from the 1960s have inspired countless guitarists with their warm tone and timeless design—and new FG Red Label guitars capture the essence of that iconic sound and look,” said Osamu Ito, Yamaha brand director, Yamaha Guitar Group, Inc. “FG Red Label guitars are built using premium components, and their traditional semi-gloss finishes instantly recall the golden age of folk guitars.”

FG Red Label guitars feature premium-grade Sitka spruce tops and mahogany backs and sides. The tops are treated with the company’s Acoustic Resonance Enhancement (A.R.E.) process, which imparts the tone and sustain characteristic of genuine aged wood. A new proprietary scalloped bracing pattern results in deeper lows and richer harmonics. Vintage-style headstocks are matched with chrome Gotoh open-gear tuning keys and fitted with custom “Since 1966” truss-rod covers. Naturally, renowned Yamaha craftsmanship is evident throughout.

FGX and FSX model FG Red Label guitars include the company’s unique new Atmosfeel three-element pickup and preamp system, providing uncolored natural acoustic sound when the guitars are amplified. An under-saddle piezo pickup transmits low frequencies, while high frequencies are transmitted by an innovative new top-mounted transducer that is extremely sensitive to vibration. An internal microphone captures midrange and low-mid frequencies, which may be added using the Mic Blend control. There are also controls for Bass EQ and Volume.

Grounded in tradition, yet incorporating groundbreaking Yamaha technologies, Yamaha FG Red Label guitars offer a new generation of guitarists the best of both worlds.

Pricing and Availability

The FGX5 and FSX5 (MSRP: $2,320.00), the FG5 and FS5 (MSRP: $1,900.00), the FGX3 and FSX3 (MSRP: $1,585.00), and the FG3 and FS3 (MSRP: $1,275.00) are now shipping.

The FG3 and FGX3 models will ship with a hard bag; the FG5 and FGX5 models with a hardshell case.

For more information, visit the Yamaha Booth (#643) at the 2019 Summer NAMM Show in the Nashville Music City Center, July 18-20, or visit https://yamaha.io/YAMAHAFGREDLABEL

About Yamaha

Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and NEXO commercial audio products, as well as AV receivers, amplifiers, MusicCast wireless multiroom audio systems, Blu-ray/CD players, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, music, professional audio installation and consumer markets.