Fender Launches New American Ultra Series
By HC News |
FENDER® LAUNCHES NEW AMERICAN ULTRA SERIES INTRODUCING STATE-OF-THE-ART ENGINEERING,
ELECTRIC GUITAR DESIGN OF THE FUTURE
American Ultra Delivers Industry Firsts: The Only “Modern D” Neck For Guitar and Bass, New Body Contours and Ultra Noiseless™ Vintage and Hot Pickups For Enhanced Playability
Since 1946, Fender has embraced artist and player feedback as the core driver of its process, leading to decades of subtle yet crucial innovations. These thoughtful changes in design and technology can’t always be seen by the naked eye, but are meaningful to artists who crave products that evolve with the times. As younger players create new sounds, meld existing genres and push the limits of what a guitar can do, Fender products also continue to evolve.
“The American Ultra Series is our most advanced series of guitars and basses for discerning players who demand the ultimate playing experience in precision, performance and tone,” said Justin Norvell, EVP of Product at Fender. “Blending state-of-the-art engineering and nuanced design to provide a high-performance experience for today’s player, American Ultra is the next chapter in Fender’s legacy of cutting-edge innovation. American Ultra has truly been decades in the making and is a result of our tireless commitment to meet the needs of today’s working and touring guitar players looking for a modern feel and tone.”
Inspired by Fender’s never-ending pursuit to equip players with the best tools to create, record and perform music, American Ultra is Fender’s most advanced series of instruments – providing the ultimate in precision, performance and tone. The series answers the call from discerning players looking for modern advancements to help them create at the highest level. One of these elevated features is the all-new “Modern D" neck with a compound-radius fingerboard, smooth American Ultra satin back finish and extremely rolled edges. The result is a neck that’s slim and fast – yet ergonomic and comfortable – for blazing solos and easy comping without sacrificing tone and resonance. Other key features include:
The American Ultra Series includes seven new electric guitar and bass models available at local dealers and on www.Fender.com. Learn more about the American Ultra Series and access detailed product/spec descriptions. See here for American Ultra images, the “Introducing The American Ultra Series” campaign video and demo videos for key models.
For detailed specs, additional information on new Fender products or to find a retail partner near you, visit www.Fender.com. Join the conversation on social media by following @Fender.
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ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC) – whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel® – follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends.