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    Elixir® Strings Introduces New HD Light Set Co-Designed With Taylor Guitars

    By HC News |

    New acoustic string set represents collaborative effort with Taylor Guitars master luthier Andy Powers;
    Taylor selects Elixir Acoustic Phosphor Bronze Strings as standard

    Anaheim, CA (January 23, 2014), NAMM Show stand #4272, Hall C — Elixir® Strings ( http://www.elixirstrings.com ), the pioneer in coated guitar string technology, is taking advantage of Winter NAMM this year to launch its latest string set, HD Light. The product is the result of a deepening collaboration with Taylor Guitars—and, more specifically, master luthier Andy Powers—who wanted to create a custom string set that would bring a bolder, stronger high end and fuller, warmer low end to the revered guitar maker’s newly-redesigned Grand Concert and Grand Auditorium instruments.

    Powers felt he could achieve this articulation by creating a unique tension profile at the bridge that allowed greater articulation of the treble strings without overloading the soundboard. “We talked with our friends at Elixir Strings about how the tone of these body shapes could be enhanced by experimenting with string tension,” notes Powers.

    The resulting Phosphor Bronze with NANOWEB® Coating set—known as HD Light—beautifully complements the construction of the Grand Concert and Grand Auditorium. “The increased tension of the treble strings improves their articulation, balancing their voice within the mix,” describes Elixir Strings Engineer Justin Fogleman. “What was unexpected is that the interaction of the tension profile with the soundboard also adds to the harmonic content of the bass strings creating a warmer, fuller sound. The articulation of the treble strings, while adding harmonic content at the bass end, provides a bold, well defined voice across all the strings, hence the name, HD Light.”

    After experimenting with blending heavier medium gauge strings for the top three (treble) strings with the bass strings of regular light set, Fogleman adds that they found that the optimum gauging for the HD Light set to be .013, .017, .025, .032, .042 and .053.

    “The new HD Light sets are perfect for these narrow body style guitars,” Powers adds. “The hand feel is incredibly balanced. Knowing that I was going to get to use this string set actually influenced the way I braced and voiced the guitars because I knew that they would create a unique tension profile.”

    In tandem with the launch of the new string set, Taylor has officially announced that all of its most popular steel-string acoustic guitars are now being factory-strung with Elixir Phosphor Bronze Strings with NANOWEB Coating—including HD Light sets on the 300 to 800 Series Grand Concert and Grand Auditorium models—as Taylor’s recommended string of choice.

    Offered in both Phosphor Bronze and 80/20 versions, Elixir Strings HD Light sets are now available for any acoustic guitar and priced at $15.99 and $14.99, respectively.

    About Elixir Strings

    Elixir Strings, the pioneer in coated string technology, is the only brand to coat the entire string. Both the outer string and the gaps between the windings are protected from debris that builds up, contaminating strings and killing tone. Elixir Strings are available in a full range of gauges for acoustic, electric and bass guitars, banjo and mandolin.

    Today, Elixir Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, iGuitar, Carvin, and Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir Strings are endorsed by popular artists such as Gus G., George Marinelli, John Paul Jones and John Paul White.

    Elixir Strings are manufactured by W. L. Gore & Associates, Inc., which has made its name by creating innovative, technology-driven solutions, from medical devices that treat aneurysms to high-performance GORE-TEX® fabrics. A privately held company with annual sales of more than $3.2 billion, Gore is committed to perpetuating its 50-plus year tradition of product innovation.  Gore is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings debuted in 1984. For several years now, Gore has also been voted one of the best workplaces in Europe and has been ranked on top workplace lists in France, Germany, Great Britain, Italy and Sweden. Learn more at  http://www.gore.com

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