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  • Official LA Philharmonic iPhone App Puts an Orchestra in Your Pocket

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    Hello Design and Sound Trends announce Bravo Gustavo, the first official iPhone app featuring the LA Philharmonic and its charismatic new conductor, Gustavo Dudamel. Much like Maestro Dudamel, the 28-year-old Venezuelan prodigy, the app aims to connect classical tradition with modern audiences. Bravo Gustavo comes with two selections from Berlioz's Symphonie Fantastique, "March to the Scaffold" and "Dream of a Witches' Sabbath," recorded by the LA Philharmonic and Gustavo Dudamel. When you wave the device like a conductor's baton or tap its screen, the sound plays in rhythm. Simultaneously, colorful performance photos of the orchestra appear on screen, perfectly synced with your conducting. Thanks to Sound Trends' Granular Antigravity Engine technology, each beat can sustain as long as needed to create an expressive performance. Hello Design's Account Director Scott Arenstein explains, "We wanted to create physical interaction and a way for users to identify to what a conductor actually does, as a lot of people probably don't understand the role of the conductor." Sound Trends President Aaron Higgins adds, "Bravo Gustavo represents a meeting of two worlds. The chance to combine our timestretching technology with the LA Phil's timeless music was truly exciting." Bravo Gustavo is available from the iTunes Store for free: http://itunes.com/apps/BravoGustavo

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