Members chris-dax Posted November 29, 2007 Members Share Posted November 29, 2007 So I'm getting my next project off the ground (first 2 rehearsals under the belt and a recording session for demo disc scheduled next week) So we're ready to kick the star maker machinery into gear and I'd like to get your ideas about input...c-d ps - fyi the name of the band is Red Clay and it's a jazz quartet playing primarily jazz standards from the 40s to present (real book stuff) with a contemporary rhythm section concept (latin and hip hop) and including material from the world beat genres and other influences.. Link to comment Share on other sites More sharing options...
Members takeout Posted November 29, 2007 Members Share Posted November 29, 2007 To be honest, extensive web-based marketing is kind of a waste of energy for a band that will operate locally (or near-field regionally). You need a web presence to be sure, but only as something to direct people to after you've had an in-person interaction, or as part of your promo kit. Things like email blasts and the like are probably not optimal for this product. As far as a database, a well-organized Gmail account and Google calendar with repeating reminders can handle most of your needs. If the band starts seeing financial success, I could see a need for a more robust set-up (tracking earning history, being able to flag certain clients and keep comments on gigs, etc.) - look for something open-source with a good "Getting Started" guide. A MySQL db isn't that hard to get running. Keep the band site simple - the main page should be able to satisfy 95% of a user's needs. A Flash player that runs from the main page (no clicking to a new page), easily visible contact info, pull quotes from good reviews (with links to the full reviews), a couple of good pics, laid out simply. Graphics may be your sticking point. You may either have to train yourself on an Adobe-like product or bite the bullet and pay someone to do it. Don't skimp. It's obvious. Link to comment Share on other sites More sharing options...
Members chris-dax Posted November 29, 2007 Author Members Share Posted November 29, 2007 To be honest, extensive web-based marketing is kind of a waste of energy for a band that will operate locally (or near-field regionally). You need a web presence to be sure, but only as something to direct people to after you've had an in-person interaction, or as part of your promo kit. Things like email blasts and the like are probably not optimal for this product. As far as a database, a well-organized Gmail account and Google calendar with repeating reminders can handle most of your needs. If the band starts seeing financial success, I could see a need for a more robust set-up (tracking earning history, being able to flag certain clients and keep comments on gigs, etc.) - look for something open-source with a good "Getting Started" guide. A MySQL db isn't that hard to get running. Keep the band site simple - the main page should be able to satisfy 95% of a user's needs. A Flash player that runs from the main page (no clicking to a new page), easily visible contact info, pull quotes from good reviews (with links to the full reviews), a couple of good pics, laid out simply. Graphics may be your sticking point. You may either have to train yourself on an Adobe-like product or bite the bullet and pay someone to do it. Don't skimp. It's obvious. Obviously they call you takeout cause you deliver... All great advice....thanks. I should have also included in the OP that I'm looking for every possible efficiency so that the business/marketing time requirements remain managable. The points you mentioned about finance managment and client tracking are exactly the kind of dialogue I'm looking for. This will help me fomulate a description of the project and get it organized for me mentally. Great stuff....if anyone has specific programs/links they use or like please let me know Link to comment Share on other sites More sharing options...
Members chris-dax Posted November 30, 2007 Author Members Share Posted November 30, 2007 je gonfle Link to comment Share on other sites More sharing options...
Members chris-dax Posted November 30, 2007 Author Members Share Posted November 30, 2007 ??? Link to comment Share on other sites More sharing options...
Members dert_stylus Posted November 30, 2007 Members Share Posted November 30, 2007 Do yourself a Favor and pick up this book...It has all the answers you need. The title is a bit decieving , but it is a good read. Tour Smart Link to comment Share on other sites More sharing options...
Members hi.flyer Posted November 30, 2007 Members Share Posted November 30, 2007 ...ps - fyi the name of the band is Red Clay and it's a jazz quartet playing primarily jazz standards from the 40s to present (real book stuff) with a contemporary rhythm section concept (latin and hip hop) and including material from the world beat genres and other influences.. This sounds pretty hip! Link to comment Share on other sites More sharing options...
Members chris-dax Posted November 30, 2007 Author Members Share Posted November 30, 2007 This sounds pretty hip! I can't tell you how excited I am to even be at this stage....I've got a couple of killer young players who are as beautiful inside as out, a great concept, and enough connections to keep us at least a little bit busy.... everybody is coming up with great ideas and is as sold out on the project as I am.... this is really a dream come true for me....I can't wait to have something to share with the board... Link to comment Share on other sites More sharing options...
Members chris-dax Posted November 30, 2007 Author Members Share Posted November 30, 2007 Do yourself a Favor and pick up this book...It has all the answers you need. The title is a bit decieving , but it is a good read. Tour Smart Thanks for the tip, dert...living in Denver, the game plan is a pretty local or "near-field" as takeout put it but this looks like a great book even so. I'll see if I can track it down...one can never know too much about those aspects of the game...c-d Link to comment Share on other sites More sharing options...
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