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Timing your promo campaigns ahead of a major show?


niceguy

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Let's say you have a major show in the future, and you have various contacts you can pull on to get promo for the show.

 

When would you begin the promo campaign? 6wks before the show? 4wks? 2wks?

 

I know there's an ideal sweetspot to hit, but I'm curious as to what you guys do :thu:

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Print media = 3 to 4 weeks out.

Posters/Flyers = 3 weeks then again at 1 week out.

Radio = 2 weeks out.

Blogs = 2 weeks to 1 week out depending on our relationship.

Handbills = 3 and 2 weeks out and 1 week out (at shows that match)

Facebook/Myspace = 2 weeks out then again 1 week out.

Twitter = 1 week out then day of show.

Text Blasts = 3 Days out.

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