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I'm a boutique luthier looking for someone to endorse

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My dad has been a luthier in Portland, Oregon for 15 years. I'm his son and recently started doing marketing for him. He is a builder of Acoustic guitars but also does acoustic electric. I'm looking for an artist who will get a lot of use and value out of one of our guitars. From the research I've down it looks like offering a guitar at cost as a sponsorship deal is standard. I'm in the position to do this with two guitars. I'd like to know how to find someone in my area who might be a good fit. I have a few question and I'm hoping everyone here could shed some light on this. How major of an artist should I shoot for? I'm also hoping to make some promotional videos for my business with this person. I'm wondering how I should factor that into the sponsorship deal. 


--Thank you all for your help! Check out my website at Portland Guitar

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